“When countless stars star in a movie, there will be "The Founding of the People's Republic of China"; when more than 3,000 world-renowned trademarks star in an animation, there will be "The World of Trademarks" ("The World of Trademarks") "Lo-gorama"). This sentence has almost become the slogan for the short film "The World of Trademarks" recommended by domestic audiences. "The World of Trademarks" is the best animated short film at this year's Oscars. The 17-minute story is completed by interpreting more than 3,000 trademarks. The film has been widely circulated on the Internet recently. Netizens not only exclaimed "the highest level of advertising placement", but also competed to find a trademark. Industry analysts say that product placement can be fun and not annoying. In this regard, the level of advertising placement in domestic film and television works still needs to be improved. "The World of Trademarks" was produced by a French design studio called H5, which gathered the efforts of 45 creators and took two and a half years to produce at a cost of 250,000 euros. Hef, one of the film's directors, said in a recent interview with the media that there are more than 3,000 trademarks appearing in the film. What is surprising is that H5 did not seek the consent of more than 3,000 trademark holders in advance, nor did it seek sponsorship from corresponding manufacturers. In this regard, Huff explained: "We don't want to make this film according to the intentions and ideas of the trademark holder. For example, LV may now have a minor role in the film. We can even include Merck, a large American pharmaceutical company. Just treat it as an inconspicuous background.” Huff revealed that they had already written the story before production, and then began to collect all possible trademarks, trying not to ignore any of them, and then made a catalog based on these trademarks, just sorting them out. The trademark work alone took a year and a half. Later, when you need materials to build a story, you can find relevant trademarks from these classified directories.