Since the beginning of this year, the most obvious explosion in the mini program ecosystem is undoubtedly the "fresh food e-commerce". During the epidemic, in order to avoid crowd gatherings, fresh fruits and vegetables made full use of mini-programs, adopted a business model of priority home delivery, and promoted "contactless delivery services", which led to the growth of mini-program home delivery business orders during the epidemic.

1. How to quickly build a fresh food mini program mall?

Enter the official website of Deyoudian to register an account and log in. First create a store and fill in the information according to the steps. The system will automatically match the appropriate store theme template according to the fresh fruit category selected by the merchant, and then use it with one click. The store is now set up.

Part of the functions of Deyoudian Fresh Food Delivery Mini Program:

1. Express delivery: It has been connected with 3 mainstream express companies such as SF Express, YTO, Yunda, and STO, and supports pressing Piece/weight tiered billing, supporting "one city, one price"

2. Intra-city delivery: Expand the store's business coverage area: you can set the service scope, delivery time, outsourced delivery: UU errands and Dada< /p>

3. Pick up at the store: draw traffic to the store, increase store customer flow, and customize reservation rules

4. Order summary: daily store order summary, in the form of charts + numbers More intuitively remind merchants of the growth trend at this stage

5. Pre-sale mode: full payment, deposit mode (supports customization of whether the deposit is refundable)

6. Independent settlement : WeChat payment settles directly with merchants, and the payment is transferred to the merchant's account in seconds, with a transaction fee as low as 0.38%

7. Product import: supports one-click import of products from more than 10 platforms, making it easier to put products on the shelves. Save time and effort

8. Member management: Support group management of members, set membership levels, and manage member points

9. Group buying flash sale: Group buying is actually a very good fission mode. After group buying, customers are allowed to place orders with other people from the same community or with friends. The same is true for flash sales. A certain low-price product is used to drive consumption and orders, and then consumers are prompted to consume other products

2. Production How to use the fresh delivery applet?

1. Pre-sales stimulate ordering in advance

The biggest quality standard for fresh fruits and vegetables is "freshness", which is also high-loss. For fresh fruit and vegetable stores, the core goal of operations is The purpose is to ensure the quality of fruits and vegetables and reduce inventory losses. To this end, orders can be obtained in advance through pre-sales and purchased according to the orders. This not only ensures freshness but also greatly reduces losses.

2. Promotional activities increase sales

For fresh fruit and vegetable retail stores, users can be attracted to place orders through daily fixed-point flash sales, fresh rush sales, multi-person group buying, etc. In addition , and can also be combined with in-store pickup to attract traffic to offline stores, which can effectively stimulate sales increases.

3. Membership marketing to retain users

The competition in the fresh fruit and vegetable industry is still quite fierce. The most important thing is to retain customers after consumption. Merchants can establish WeChat groups and proactively Add customers as WeChat friends, and share promotions or new products in the store with the group as soon as possible to reach customers efficiently. You can also lock in customers through membership cards and membership stored value, so that customers can continue to spend money with you.