1, the acquisition of trademark rights refers to what principles and methods are adopted to obtain trademark rights. 2. There are three principles for obtaining the trademark right: (1) the principle of use, that is, the principle of obtaining the trademark right through use means that the trademark right is naturally generated by the use of the trademark, and the trademark right is established according to the fact that the trademark is used. (2) the principle of registration, that is, the principle of obtaining trademark rights through registration, means that trademark rights are established due to the fact of registration, and only registered trademarks can obtain trademark rights. (3) The principle of mixing, that is, the principle of compromise, refers to considering both use and registration when determining the establishment of trademark rights. Trademark rights can be established by registration or use. There are two ways to obtain trademark rights: original acquisition and derivative acquisition. The original acquisition of trademark rights, also known as the direct acquisition of trademark rights, refers to the creation of trademark rights, which is not based on the existing trademark rights of others, nor is it transferred by his will. Derivation and acquisition of trademark rights, also known as the transfer and acquisition of trademark rights, refers to the acquisition of trademark rights based on the existing trademark rights of others and the will of others.