1. Company name: This is the most direct identifier to distinguish other companies.

2. Corporate logo: divided into corporate logo and product logo. Its specificity should be identifiable, systematic, unified, vivid, and contemporary.

3. Corporate standard font: It is a font that combines corporate name, corporate trademark name, event theme, advertising language and other fonts into one. Its characteristics should be identifiable, readable, designed, and systematic.

4. Corporate standard colors: refers to colors that reflect the unique spirit, organization, operation, marketing and style of an enterprise through visual communication of color.

5. Auxiliary graphics: They are auxiliary visual elements in the corporate identification system, including the design of corporate shapes (mascots), symbol patterns and layouts.