Answer 1. What are the principles of trademark design? 1. Design should be carried out with a detailed understanding of the purpose of use, scope of application, relevant regulations and other relevant circumstances of the design object, and a deep understanding of its functional requirements. 2． The design must fully consider the feasibility of its implementation, and adopt corresponding design methods according to its application type, materials and production conditions. At the same time, the visual effects when used in other visual communication methods (such as printing, advertising, images, etc.) or when zooming in or out should also be taken into consideration. 3. The design must conform to the intuitive acceptance ability, aesthetic consciousness, social psychology and taboos of the target. 4. The idea must be carefully developed and naughty, and strive to be profound, ingenious, novel and unique, with accurate meaning and able to withstand the test of time. 5. The composition should be concise, beautiful, and adaptable (adaptive to the shape of the object to which it is applied). 6. Graphics and symbols should be concise and summarized, but also should be artistic. 7. Colors should be simple, strong, and eye-catching. 8. Following the laws of logo art, creatively exploring appropriate artistic expression forms and techniques, and hammering out precise artistic language so that the designed logo has a high degree of overall beauty and obtains the best visual effect are the principles pursued in the art of logo design. 2. What issues should be paid attention to in trademark design? Trademark design is the embodiment and expression of trademark creativity. It uses artistic means to concretize and achieve results of trademark ideas. (1) Avoid imitating or following in others’ footsteps. Imitation or partial imitation of other people's trademarks will cause your own trademark to lose its originality. If someone else has already registered the trademark "Dream of Red Mansions" on alcohol products, and you apply for "Dream of Red Mansions", "A Dream of Red Mansions" or "Drunken Red Mansions", etc., you will not only lose your originality, but it will also be difficult to get your registration application approved. (2) Moderately complex and simple, easy to read and remember. It is necessary to give full consideration to easy recognition and memory, but also to pay attention to the fact that the text or graphics are too simple and lose their distinctive features. (3) Indicate characteristics, reflect creativity, and reflect creativity. It should be related to the goods or services designated by the trademark, so that people can associate the characteristics of the goods or services, and fully reflect the concept of the trademark. (4) Combined with decoration, the priorities should be clearly defined. The trademark must be coordinated with the packaging decoration design. The trademark cannot be designed as a button or placed in an inconspicuous position. The trademark should occupy a prominent and central position on the packaging, and the entire decoration design should be centered around the trademark. Do not overdo it. Otherwise, it will be difficult to play the shopping-guiding role of the trademark. Logo design