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The collar of a sweater generally refers to
clothing trademark

usually refers to the sign embroidered at the neckline or waistband about the brand and size of this clothing.

the jargon is called main wheat. Generally divided into printing and weaving. Printing is cheaper and weaving is relatively expensive. It can be sewn at both ends or folded in half. The sewing materials are cotton, nylon, white satin, black satin, ribbon, synthetic tape, etc. The contents of the bid can be text or English, Chinese characters+pinyin, or LOGO+mada in china, etc.