A trademark is a very important symbol for a company. People can use the trademark to identify which company a product belongs to. However, the trademarks of many well-known companies have been copied by other companies, using small differences in characteristics to make it difficult for people to tell which company the product belongs to, or it may become a copycat by accident. For example, if a company uses large walnuts as its trademark, many consumers will think that they are six walnuts without paying attention. Of course, this situation is illegal and infringes on someone else's trademark rights. Some people have noticed that Haidilao not only registered Haidilao as its own trademark, but also registered Haidilao as its own trademark. So why did Haidilao do this?
1. Haidilao does this to prevent its trademark from being copied by other companies.
Because there are many companies that copy other people’s trademarks. Although these companies were eventually punished, they also brought a lot of trouble to consumers and the companies that were copied. In order to prevent this phenomenon from happening, many companies have registered names similar to their own trademarks as their own trademarks. For example, Haidilao has also registered names like Haidilao, which is very similar to Haidilao, as its own trademarks.
2. Is it really useful for Haidilao to do this?
Under normal circumstances, some companies copy other people's trademarks, mostly by registering a particularly similar name as a trademark in order to confuse consumers. Therefore, through such measures, Haidilao has largely avoided letting others copycat its products.
3. What kind of punishment will you receive for infringing other people’s trademark rights?
If someone infringes upon someone else's trademark rights, he will not only have to stop using the trademark immediately, but will also be ordered to bear some financial compensation.
Regarding the topic of Haidilao applying for multiple trademarks and why it did this, if you have any opinions, please leave a message in the comment area.