Do I need a trademark to enter Tmall? As we all know, to apply for store entry in Tmall Mall, merchants need to apply for entry in the form of company qualifications. This means that Tmall stores cannot be opened in the name of an individual. In addition to meeting the company's conditions, in order to ensure that the merchant's products operate in the Tmall market, the merchant also needs to provide corresponding brand qualifications.

Opening a store on Tmall Mall requires a trademark, and it will definitely not work without a trademark.

What should I do if I don’t have a trademark?

Of course when opening a store on Tmall Mall, we can have our own trademark or a trademark obtained through authorization. When merchants apply for a store on Tmall Mall, we can register a trademark ourselves, or we can register a store through a trademark obtained through agency authorization.

In terms of trademark qualifications, Tmall Mall requires merchants to provide trademark qualifications: an application for a trademark registration acceptance notice issued by the State Trademark Administration, or a trademark registration certificate issued by the State Trademark Administration. In other words, both the TM trademark and the R trademark can be applied for Tmall store entry.

However, if the product brand operated by the merchant is not within the range of Tmall’s popular brands that year, the merchant needs to apply for a Tmall store in the form of self-recommended brands. At this time, the only trademark qualification that a trademark can provide is the trademark registration certificate, and the trademark registration acceptance notice cannot be used for store applications.

At the same time, in the application process for opening a Tmall store, the brand also involves the naming of the Tmall store and some restrictions on opening a store, so the brand is a very critical condition and indispensable in the entire application. Few conditions. Therefore, merchants without a brand can obtain a brand through purchase, or through an agent or by registering themselves.

Tmall Mall does not accept merchants who have not obtained trademark qualifications to enter the Tmall market to open stores. Tmall does not accept pure graphic trademarks for Tmall store applications, because the store name and related domain names are pure graphics and cannot be named. The trademark qualifications held by merchants directly affect the specific amount of Tmall deposit paid, so merchants should make inquiries based on the payment standards corresponding to the trademark qualifications they hold.

If the trademark is R or TM, it will directly affect the deposit payment for entering Tmall. When the merchant violates the rules, it will be used to pay Tmall and consumers in accordance with the "Tmall Service Agreement" and relevant rules. Liquidated damages. The deposit required to enter a Tmall flagship store or specialty store is: 50,000 yuan for those with an R mark, and 100,000 yuan for those with a TM mark. The deposit for entering a Tmall store is: 100,000 yuan for those with an R mark, and 150,000 yuan for those with a TM mark.

To enter Tmall, you must meet the two basic qualifications of having a trademark and a business license. Some categories on Tmall do not require the R label. When it is difficult to successfully apply for the R label, there is no need to experiment with the TM label. All in all, it is not easy to get into Tmall.

Does the above require a trademark to enter Tmall? related content. After reading this, I believe you have a certain understanding of Tmall. If you need help, please consult a professional intellectual property consultant.