At present, Baosteel has established a joint venture company in Brazil and Brazil's state-owned aluminum plant, the world's largest iron and steel ore company, and established a local factory with a scale of 8 billion US dollars. This provides abundant high-grade iron ore resources for Baosteel's high-end flat steel production in China and the local area.
strategy 2: establish a base and foothold overseas in order to acquire overseas oil and natural gas resources on a larger scale in the future.
China Chemical Import and Export Corporation invested 15 million US dollars to acquire some natural gas resources in the United Arab Emirates. This is the first time that China has purchased oil and gas resources overseas.
Strategy 3: Reduce the resource cost and stabilize the supply of important resources for the development of related industries in China
In order to meet China's demand for copper resources, China Nonferrous Metals Group will buy shares of some foreign copper enterprises. This acquisition will provide sufficient, stable and reasonable copper resources for some important industries in China. China Nonferrous Metals Company recently planned to list its acquired shares.
technology strategy
strategy 4: use investment to promote sales
Eastcom is a telecom equipment manufacturer in Shanghai. Recently, Orient Communications acquired a 19% stake in California Interwave Company, which has been listed on Nasdaq. Interwave is mainly engaged in the production of GSM/GPRS network equipment and provides system solutions. As part of the contract, Interwave will purchase equipment worth $25 million from Eastcom every year.
strategy 5: vertically integrate the high-tech parts and spare parts of product technology
Guangdong Midea Group invested 2 million US dollars to purchase the microwave oven business of Sanyo Electric, and transferred the relevant staff and equipment of this business to the company's China production base.
Strategy 6: Acquisition of world-class R&D institutions
BOE is a state-owned enterprise, with revenue of 9.11 billion RMB in 22. BOE invested $3.8 million to acquire advanced display Technology Co., Ltd., a wholly-owned subsidiary of Hyundai Group. Advanced display Technology Co., Ltd. produces TFT-LCD display screens, which are mainly used in notebooks, desktop computers and televisions. After BOE acquired advanced display Technology Co., Ltd., it became the ninth largest TFT-LCD display manufacturer in the world. This is China's largest foreign acquisition since 1949.
strategy 7: acquire foreign high-tech brands and use them to dominate the domestic market
Shanghai Electric Group (SEC) is the largest company in China that designs, manufactures and sells power equipment and mechanical equipment. Shanghai Electric spent $23 million to acquire Akiyama International Co.(AIC), a famous Japanese printing machinery manufacturer, and all its color printing equipment and technology. Shanghai Electric now controls the Japanese company, and it will continue to use the AIC brand in the China market.
Strategy 8: Acquisition of foreign R&D institutions in order to launch products around the world
Huawei Technologies is building a new R&D center in Bangalore, India. It employs 15 people in India. Huawei also spent $5 million to establish a production center in Mexico.
product strategy
strategy 9: acquisition of bankrupt or poorly managed small companies in some key foreign markets
Huayi Group recently acquired Moltech Power System Company of the United States. Moltech, headquartered in Florida, is a company that produces storage batteries and was auctioned at a low price according to Chapter 11 of the United States Bankruptcy Law. Huayi Group will continue to operate Moltech in the United States, Britain and Mexico.
Strategy 1: Occupy the regional market with localized production
Hisense Group acquired the South African factory of Daewoo Group of Korea, purchased advanced production equipment and built a production line, which greatly enhanced the production capacity.
strategy 11: acquire a manufacturing base as a foothold to support China's further acquisition in the United States
Zhejiang Wanxiang Group Co., Ltd. is an auto parts supplier, and its products are sold in more than 4 countries, and it is one of the top 5 enterprises in China. Wanxiang acquired most of the shares of American UAI company and became the largest shareholder of the company. UAI, headquartered in Chicago, USA, mainly manufactures and sells a series of products such as brakes and parts, and is one of the main suppliers of such products in the US maintenance market. Zhejiang Wanxiang Group and the board of directors of UAI formed a joint presidium. The company established Wanxiang American Fund in Elgin, Illinois, which mainly seeks raw materials and spare parts in China for customers of UAI and other American auto parts companies, and also seeks opportunities for China enterprises to merge and acquire in the United States.
brand strategy
strategy 12: gradually expand the brand's share in the international market, so as to achieve the purpose of enhancing the brand's value in the domestic market
Haier Group is a well-known household appliance manufacturing enterprise in Qingdao, China. In 21, Haier cooperated with Mike Jemal, an experienced local home appliance distributor in the United States, and established Haier America Company, which specializes in selling Haier refrigerators, air conditioners and other home appliances in the United States. Haier USA has also established a manufacturing plant in South Carolina to ensure the retail supply of products.
Haier USA has occupied a high market share in the small air conditioner and refrigerator market in the United States. The promotion of the company's brand in the US market has made Haier more competitive in brand and channel skills in the face of fierce competition from global home appliance enterprises in China. Zhang Ruimin, CEO of Haier, said that in order to win in the domestic market, you must win in foreign markets.
strategy 13: try to localize your product design when entering new markets
Haier group invested 7 million dollars to acquire Menghetti, an Italian refrigerator manufacturer, in 21. Haier hopes to enter the European market by having its own production base in the local area. Menghetti has its own design centers in Lyon and Amsterdam, and Haier can make its product design more localized by acquiring Menghetti.
strategy 14: adopt the strategy of Multi-brand Portfolio for different market segments by using Americanized management
Guangzhou Zhujiang Piano Factory entered the American market by establishing an office and design center in California. Pearl River Piano Factory employs American management team and technical support personnel, who have adopted the strategy of multi-brand combination for different market segments in the American market. While retaining the Pearl River trademark, they added Herman Miller brand with American modern furniture design style, and acquired the German Rudisheimer brand. In the eyes of American consumers, companies such as Stanway & Sons Piano Factory and Bechstein, which are "from Germany", are the symbols of high-end piano technology, so the Pearl River Piano Factory uses the brand of Rudisheima to attack the high-end piano market in the United States. At present, the Pearl River Piano Factory has occupied 4% of the upright piano market share in the United States, and has made a breakthrough in the Baby Grand Pianos market in the United States.
strategy 15: acquire local brands in the global market
Shanghai haixin group produces plush and flannel raw materials, and the products are mainly used in toys, clothing, household and shoes and hats. It is the largest plush toy manufacturer in China and is planning to become the largest plush toy manufacturer in the world. The company acquired the textile factory and trademark patent of Glenoit, an American household fabric manufacturer. Glenoit has factories in Ontario, Canada and North Carolina, USA. Haixin Group now has its own home brand in the American market, and the annual output of the company's fluff fabrics has increased by nearly one third.
Strategy 16: By establishing a relationship with western markets, we can enhance the brand's awareness and reputation in China and highlight the brand characteristics.
Li Ning is a well-known consumer sporting goods brand in China. During the Sydney Olympic Games, Li Ning sportswear became the uniform of the French gymnastics team, which enabled the company to enter the European market. Li Ning Group signed a design contract with ROK, a famous Italian design studio. Recently, Li Ning has set up its own sales agent network in Germany, Czech Republic, Greece and Russia.
Strategy 17: Global Niche Brand Strategy
Hongtashan Group (HRP) is a famous cigarette manufacturer in Yunnan, with a market share of 7% in China. The company signed a contract with a German tobacco company and obtained the production license of a certain brand of this company. In China's domestic market, there are more and more foreign competitors, and the competition is becoming more and more fierce. Hongtashan Company's point of view is: "It is better to cooperate with foreign enterprises than to be eaten by them."
channel strategy
strategy 18: exchange and cooperation between transnational channels and sales networks
Haier Group and Sanyo Group * * * have set up a distribution and sales joint venture company, which can sell Sanyo products in China and Haier products in Japan.
Strategy 19: Turn manufacturing advantages into more valuable channel assets
Hualian Group plans to build a large shopping center in Romania, including department stores and supermarkets. 8% of the goods sold in shopping centers are made in China.
strategy 2: expand transnational voice and data telecommunication transmission channels
in 22, China Netcom invested $8 million to acquire telecom operator Asia Global Crossing. Through this acquisition, Netcom will consolidate its telecommunications network and operating license, thus facilitating its expansion in Japan, South Korea and other Asian countries.