(Comparison between the old and the new)

Friends who love Wang Laoji herbal tea may find that the familiar red jar suddenly changed its outfit this year, and suddenly there was an unexpected guest opposite the sign of Wang Laoji, "Jia Duobao". At first glance, the unknown students thought it was a cottage herbal tea.

to tell you the truth, it has reached the point of going to court.

(Debate between Red and Green)

In the eyes of most people in China, Wang Laoji herbal tea was of course introduced by Wang Laoji, which has been passed down for n years and is the ancestor of herbal tea. But the canned Wang Laoji we drink now actually has a long history.

But this "Wang Lao Ji" has gradually become public in the reform of public ownership, and has been taken over by Guangzhou Pharmaceutical. It used to be beautiful, but it actually declined in more than 9 years. I have to sigh here, state-owned enterprises are not strong. . .

So, after hard negotiations, GPHL offered Wang Laoji (yellow characters on a red background) and herbal tea formula to Jiaduobao, a Hong Kong enterprise, at a relatively low price. Of course, the green Huanglaoji, that is, the horizontal plaque brand on Huanglaoji Granule, is still Guangzhou Pharmaceutical.

(Wang Laoji's successful marketing)

Their relationship is roughly these, and they should be on the same side, but now they have gone to court. Some of the more complicated things still need to be mentioned.

Jia Duobao is very attentive to the brand of Wang Laoji. When pk was still a PK, you could already see many advertisements of Wang Laoji. Who paid for this advertisement? Jiaduobao! Including distribution materials, channel advertisements, and 1 million yuan donated by Wenchuan, all of which were paid by Jiaduobao. With so many advertisements, publicity and hype, Jiaduobao is doing its best. Of course, Jiaduobao also made a lot of money, but it was very profitable to sell drinks. The cost of drinks was 3 cents, and the cost of cans was 5 cents. When it was sold for three and a half dollars, it made a lot of money, but it only gave Guangzhou Pharmaceutical a few hundred million brand fees.

Guangyao is angry. Well, your herbal tea sells like hot cakes. It sells like hot cakes! I told you to spit out what you ate me! Sooner or later!

after all, this brand is still Guangzhou Pharmaceutical. At that time, "Wang Lao Ji" was rented to Jiaduobao, not indefinitely, but for ten years. Ten years flies. After ten years, is it time to raise the price? But Jiaduobao didn't want to pay the money. It remembered "the money". It secretly sent some bribes to GPHL, eh, state-owned enterprises, state-owned enterprises, and they were recruited. The rental price is still so low, and it has been extended for another ten years. Of course, the paper can't cover the fire, and the leader of the state-owned enterprise has dismounted, but the contract is still there. Is this contract still tenable? This is the focus of the recent incidents of Jiaduobao and Wang Laoji.

In this controversy, quite a few people sympathize with Jiaduobao, because the brand of Wang Laoji has nothing to do with Guangzhou Pharmaceutical. Now the brand of Wang Laoji is worth 18 billion yuan. If it is really taken back by Guangyao, the tragic situation of Jiaduobao cannot be said. People can't help but marvel at Guangzhou Pharmaceutical's "borrowing children from the abdomen". Of course, some people scold it. You are a dead Guangyao, and Wang Laoji is very angry. If you take it back and waste it, what should you do? Your Guangyao is already abolished, and it will be abolished when it comes, and it will be abolished, abolished, and abolished. . .

(Wang Lao Ji mung bean soup)

Since Guangyao wants to take back this brand, Jiaduobao doesn't want to lead the neck to be slaughtered. When Wang Laoji was in full swing, he made a difficult decision: I want to start Jiaduobao!

Guangzhou Pharmaceutical won't let Jiaduobao run amok like this. He didn't have the conscience to let the tiger go back to the mountain, so he also asked the court to arbitrate. Eh, eh, do you think that printing Jiaduobao on the jar can weaken the logo of our trademark Wang Laoji? Should I punish him? Don't you think so? Isn't it? Isn't it? . . .

I paid attention to this matter during the summer vacation, but recently I watched the news and found that the case of Jiaduobao and Wang Laoji had not been arbitrated recently, saying that it was postponed. Perhaps the judge has not confiscated enough "some documents". When the "documents" have been collected enough, er, it should be, and we can see the sincerity of both parties. . .

how will this matter be finally solved? If Wang Laoji wins the case, he still has ten years to continue to operate. If Guangzhou Pharmaceutical wins the case, it is unlikely that Jiaduobao will not be sold again at all. Jiaduobao will not give up his adopted son so decisively. It is more likely to spend tens of millions of patent fees every year, or simply buy it for Wang Laoji. Of course, the business world is full of ups and downs. Maybe tomorrow, GPHL and Jiaduobao will merge in the form of a 1% share swap ... b ...

An entrepreneur is right, there are no eternal friends, only eternal interests. For the benefit, countless enterprises in the world are intrigued with each other. The relationship between Apple and Google is extraordinary, but there have been countless battles in the patent competition between the core IOS system and Android system. Jobs also said that Android is shit ... er. During the 3Q war, someone asked me if 36 was very bad. You see, Tencent, Keniu, Jinshan and other companies all called it. I said, Keniu is a subsidiary of Jinshan, and Tencent now has a cooperative relationship with Jinshan. Of course, it is the same enemy. But if Tencent and Jinshan or some other company also compete for interests tomorrow, maybe "we have made a difficult decision" will appear again! by_pk