The significance of special protection for well-known trademarks is: 1. Protecting well-known trademarks is to protect productivity, which is conducive to promoting the healthy development of social economy, maintaining the market that enterprises rely on to survive and grow, and protecting enterprises. and its national property shall not be harmed. 2. The protection of well-known trademarks is conducive to the healthy development of my country’s market economy. 3. Special protection for well-known trademarks is necessary to protect consumer interests and accelerate my country’s international competition. Article 1 of the "Trademark Law of the People's Republic of China" aims to strengthen trademark management, protect the exclusive right to use trademarks, urge producers and operators to ensure the quality of goods and services, and maintain the reputation of trademarks, so as to protect the interests of consumers and producers and operators. This law is specially formulated to promote the development of the socialist market economy.