Royalstar is a Chinese brand.

Royalstar

It is an enterprise integrating integrated cabinets, wardrobes and kitchen appliances. It was founded in 2004 and is headquartered in Hefei, Anhui. In 2006, the company was rated as a "High-tech Enterprise" by the Guangdong Provincial Department of Science and Technology; in 2014, the company was selected as one of China's Top 100 Kitchen and Bathroom Appliances and "Top 5 Embedded Kitchen Appliances". Its leading products are diversified products such as environmentally friendly integrated stoves, hoods, and disinfection cabinets.

Royalstar’s brand story

Royalstar is a well-known home appliance brand in China. Its leading products are washing machines and refrigerators, as well as small household appliances, solar water heaters, kitchen and bathroom appliances, electric vehicles, Smartphones and other diversified products. "Royalstar" is a "China Famous Brand" and a "China Famous Trademark".

In 2006, the "Royalstar" brand value was authoritatively evaluated by the China Brand Research Institute to exceed 2.6 billion yuan, ranking 54th in the list of China's most valuable well-known trademarks and ranking at the forefront of China's white home appliance industry. Along with China's reform and opening up, after more than 20 years of market ups and downs, "Royalstar" has become the mark of a better life for a generation of Chinese people.

Royalstar's business philosophy

New Heshang spirit: It is the re-innovation and sublimation of Royalstar's original "Heshang" spirit. Its meaning lies in "harmony", which is the transcendence and sublimation of the original "harmony" concept of "harmony". Just as a society can only progress smoothly in a harmonious state, an enterprise must also develop sustainably in a harmonious state.