OEM trademarks include: Nanjiren, Hengyuanxiang.

1. Nanjiren: After its establishment, Nanjiren established its own brand with high-quality clothing and underwear products, and successfully authorized the brand to a brand comprehensive service and dealer brand authorization service company. Today, Nanjiren has become a comprehensive brand service and dealer brand authorization service company. As long as the brand authorization fee is paid, any company can use Nanjiren's hangtags.

2. Hengyuanxiang: During the 2008 Beijing Olympics, Hengyuanxiang's advertisement "Hengyuanxiang, Sheep Sheep Sheep" was deeply rooted in the hearts of the people. Hengyuanxiang's cashmere products are famous for their high prices and high quality. However, in 2005, Hengyuanxiang began to change its production model, established hundreds of franchised factories, and opened more than 7,000 sales outlets, thus bringing huge profits.

Characteristics of OEM trademarks

1. Contractual constraints: OEM trademarks are a form of brand authorization. The original trademark owner imposes certain restrictions on those who authorize the use of the trademark through the terms of the contract. Limitations and restrictions. Specifically, the contract will stipulate the product packaging, sales strategy, marketing and other related content of the authorized user of the trademark to ensure that the brand image and rights and interests of the original trademark owner are not damaged.

2. Quality assurance: The essence of an OEM trademark is brand authorization. Those who authorize the use of trademarks need to follow the brand image and quality standards to ensure that the products meet certain quality requirements. Therefore, OEM products usually have higher quality assurance.

3. Added value: Products with OEM trademarks are highly recognized in the market. Because the brand has a certain degree of popularity and reputation, consumers often think that products with OEM trademarks are more reliable and more cost-effective. Assure. This makes OEM products have a certain added value compared to ordinary products and can command a higher market premium.

For the above content, please refer to Baidu Encyclopedia - Antarctic Man Baidu Encyclopedia - Hengyuanxiang