A business card, also known as a card (Cantonese writing card), is a small card used for meeting, visiting or visiting, with a person's name, address, position, telephone number and e-mail address printed on it. This is also a way to introduce yourself to each other.
In ancient China, a famous thorn was a piece of paper with its name, organization, company and contact information marked on it. Business cards are the fastest and most effective way for new friends to get to know each other and introduce themselves. Exchanging business cards is the first standard official action in business communication.
Qing Yu Yue's Tea Room Notes: Answers to Ancient Books: "According to this, we can know the business cards used by people today, and only in the next season." Chapter 4 of Liang Qichao's The Future of New China: "I accidentally forgot to bring my business card today, please forgive me." Wang Xiyan wrote in "The Disappointment and Disaster of the Ancient City": "He left in a hurry. As soon as he heard that you weren't at home, he came back without even leaving a business card. "
2. How to print a business card
There are many kinds of business cards and printing methods, and I will briefly introduce several: 1. Color business cards can be printed directly with a printer, using Dutch white cardboard, and can be used after being cut with scissors or a paper cutter. If possible, you can also use a paper cutter or a special knife to cut business cards.
In addition, the surface can be coated with a layer of plastic film, usually a relatively thin special paper. 2. Another method is to print logo with laser printer, and print other parts with color printer. Then the logo part can be bronze or silver, and the rest of the process is the same as above.
The above two kinds of business cards are suitable for a small number, urgent need or lax requirements, and are suitable for a box (100 cards). 3. Monochrome business card printing machine is a popular production machine in the market at present. Generally prepare two sets with different colors, such as black, red and blue. , which can be overprinted with the finished card paper.
However, the production process is relatively complicated, and generally requires plate making and film pasting. The finished product generally needs more than 10 yuan, which is suitable for about 2-5 boxes. 4. Four-color business card printing machine. Professional business card printing institutions with a slightly larger scale generally have such machines, which can not only print color business cards, but also print various identification cards.
Generally print 10 boxes, each box is between 15-25 yuan, depending on the quantity and the number of front colors. However, this printing has great advantages. First, the printing effect is good. Second, you can print the color part first, and print your name and phone number freely. If several people in a unit use the same type of business card, this is the most accounting.
5. Go directly to the printing factory. When the quantity is particularly large, it can be considered. The total quantity exceeds 100 boxes, and there are 20 kinds (20 people) or less. Because the printing cost is relatively high, it will be considered unless the unit is particularly large and the dosage is relatively large.
6. Special business cards, metal business cards are corroded by plate making, as well as engraved business cards and handwritten business cards. As for designing business cards, there are many softwares, depending on the design content and your own usage habits. Generally, vector graphics software such as CorelDRAW, Illustrator and FreeHand are used in conjunction with Photoshop. Of course, there are also some specialized softwares on the market, such as Business Card Master, to choose from.
3. Some common sense of printing business cards: What do color printing, color printing, offset printing and four colors mean?
Color inkjet is color inkjet, not printing; It can only be used temporarily.
Color printing generally refers to color laser printing, not printing. A small amount can be used, and the unit price is more expensive. The cost of mass printing is too high.
Offset printing, that is, ordinary color printing, needs to be printed on a printing machine and is suitable for batch printing.
Four colors, now the basic colors of color printing and color printing are all composed of four colors: red, blue, yellow and black; Other colors are composed of these four basic tones.
Coated paper should be said to be the most common printing paper. Like magazines on the market now, Ruili and fashion are printed on coated paper. Steel paper is divided into glossy paper and matt paper, and matt paper is the bright side of paper. Just like glossy photos and matte papers.
White cardboard is also a kind of printing paper. Generally, white cardboard has two different sides, one is white and the other is rough.
4. Printing knowledge
The traditional representation of printed matter conceals the connotation of technological innovation: traditional printed matter and traditional printing technology.
A book, a picture album and a paper box may be of high or low quality compared with the past, but it is still a traditional printed matter, and there is no difference. However, in the past, it was hard to escape the smelting of "lead and fire", but now it is easy to click on the computer from your fingertips. Therefore.
Although printing is still a traditional form, the traditional technology used in production has long been replaced, and the production efficiency has been greatly improved. Therefore, behind the traditional printed matter with unchanged appearance, there are a lot of technological innovations, many of which have been completely transformed in prepress and prepress process.
Let's learn about the printing industry first: 1. What are our main printing methods at present? (1) offset printing (widely used in China, with stable quality and technology, such as newspapers, books, packaging, PVC, stickers, etc.) (2) gravure printing (high-quality, large-volume printed products such as cigarette labels, wine labels, instant noodle pockets, sugar paper, etc.) (3) screen printing (according to printing characteristics, the number that can be printed is very small, and printing ink is used. (4) Flexo printing (printing and packaging, substrate materials are relatively extensive! It has unique advantages for plastic products and corrugated boxes. (5) Ink-jet printing (used to be mainly used for ink-jet printing of anti-counterfeiting bar codes, but now it can also perform well for relatively fine printed matter, especially for the short edition market, the biggest development is the use of digital proofing. In addition, the print format can be almost unlimited! The application in the market has a relatively stable market) (6) Transfer printing (the principle is like hot stamping, and the shapes of substrates that can be printed are also diverse, such as the printing of toothpaste skin, which is faster than screen printing! (7) DIgital printing (the most representative ones are Di series of Heidelberg, DICO Yu and HPINDIGO； of Roland; Some of Xerox's products (inkjet printing is often classified into this category) have the characteristics of short printing preparation time, which has unique advantages for batch print.
The market trend is of course self-evident), in fact, there are many other printing, but all of them can produce some special effects in printing, such as lithograph printing, and printing Chinese paintings on rice paper can have a good artistic effect! Offset printing: 2. What are our common printed materials? Classification of printed matter (by final product): (1) Office category: refers to office-related printed matter such as stationery, envelopes and office forms. (2) Publicity category: refers to a series of printed materials such as VI manuals, posters, leaflets, promotional samples, product manuals, desk calendars, calendars, invitations, hand-held paper bags and so on related to enterprise publicity or product promotion.
(3) Production category: refers to large quantities of printed matter directly related to product production, such as packaging boxes and self-adhesive labels. 3. What is the workflow of printed matter? Printing process: (1) prepress refers to prepress work, which generally refers to photography, design, production, typesetting, film production, etc. (2) Printing refers to the process of printing finished products through a printing machine in the middle stage of printing; (3) Post-printing refers to the post-printing work, which generally refers to the post-processing of printed matter, including cutting, laminating, die-cutting, bagging and mounting. , mainly used for publicity and packaging printed matter.
4. What are the main printing related equipments at present? (1) prepress equipment: film printer, proofing machine, computer, color inkjet printer, laser scanner, etc. (2) Printing equipment: roller press: printing newspapers, books, magazines and picture books, made in China and imported; According to the size of printing format, it can be divided into full-open printing machine, counter starter, four starter and eight starter; According to the printing color number of the printing machine, it can be divided into monochrome printing machine, two-color printing machine and four-color printing machine.
Printing equipment is divided into manual operation, mechanical operation and computer automatic operation equipment. (3) Post-press equipment: some post-press processing equipment such as pagination machine, paper cutter, bronzing machine, embossing machine, die cutter, coding machine, laminating machine and binding machine.
(4) Other printing equipment: self-adhesive printing professional machine, computer-specific sheet-fed printing machine, business card special machine, rapid printing machine, copier, packaging, carton printing machine, etc. 5. What are the mainstream printing equipments in the domestic printing industry? Take four-color printing as an example: Heidelberg (Bakai country of origin: Germany), Gaobao (Fang Kai country of origin: Germany), Komori (Japan country of origin: Japan), Liang Ming (Case country of origin: Japan) and Roland (Germany country of origin: Shanghai country of origin). Among them, European and American printing press manufacturers rely on their cutting-edge product technology, comprehensive printing solutions and excellent services.
6. What is four-color printing? (1) What is four-color printing? Four-color printing process generally refers to the printing process that uses yellow, magenta, cyan ink and black ink to copy the color of color original. (2) What is spot color printing? Spot color printing refers to the use of yellow, magenta and cyan.
The printing process of using four-color black ink and copying the original color with other colors of ink. Spot color printing technology is often used in packaging printing to print a large area of background color.
(3) What products must adopt four-color printing process? Because of technical requirements or economic benefits, color photographs that reflect the richness of nature, artists' colorful works of art or other pictures with many different colors must be scanned and separated by electronic extension or color desktop system, and then copied by four-color printing process. 7. What do you know about printing paper? (1) unit of paper: a.g: weight of one square meter of paper; B order: 500 sheets of paper (factory specifications); C. Ton: 65,438+0 ton = 65,438+0,000 kg is used to calculate the paper price as usual.
(2) Paper specifications and names A. There are four most common specifications of paper: ① Positive paper: length 1092 mm, width 787mm；; ② Large paper: length 1 194 mm, width 889mm；; (3) Carbonless copy paper: There are generous specifications on the front, but there are upper paper, middle paper and lower paper, and the paper prices are different, among which the middle paper is more expensive. B. The most common name of paper: A. Typing paper (colored paper): 28g. Orthogonal specification: used for tables and forms, with seven colors of white, yellow and black.
5. Who can give me some information about business card printing?
A complete knowledge of business card design: business card size 1, business card standard size: 90 x 54 mm
However, since the amount of bleeding at the top, bottom, left side and right side is 2 mm, your production size must be set to 94 x 58 mm. 2. If the size of your finished product exceeds the size of a business card, please indicate the correct size you want, and there is 2mm bleeding on the top, bottom, left and right.
3. leaflet size: 2 10 x 285mm. But the bleeding is 2mm, so your production size must be set to 2 14 x 289mm.
After the manuscript is finished, there is no need to draw cross lines and cut lines. Second, the text (number) part: 1, the typesetting of the copy should be more than 3mm away from the cutting line to avoid the text being cut when cutting.
2. After the manuscript is confirmed, the text should be converted into curves or outlines, so as to avoid garbled characters when the output seihan can't find fonts. 3. Please don't set to use system characters when inputting text, because if you use them, white nodes will appear at the staggered strokes.
At the same time, please do not set the text as an overlay fill. 3. Drawing part: 1. For all drawings, such as input or self-drawn line color blocks, the border thickness should not be less than 0.
1mm, otherwise the printed product will be broken or cannot be presented. 2. Wireframe If "Zoom with image" is set, please check the manuscript carefully after completion, otherwise I am afraid that irregular wireframes will be formed when printing.
3. When an object with a gradient is placed in a drawing frame for precise clipping, please convert it into a bitmap, because if the placed drawing frame is grouped with other objects and rotated, the gradient direction will not rotate together. 4. You can't set the "Edge Width" for any gradient object, because different interpretations of the output machine sometimes lead to insufficient color filling of the gradient edge.
4. Color part: 1. The printing color of the finished product cannot be required by the color of the screen or printed matter, and the color filling must be determined according to the percentage of the CMYK color ticket when making the file. 2. When the same drawing file is printed at different times, there will be some differences in color, and it is normal that the color difference is within 10%.
3. The color of shading or base map shall not be less than 5%, so as to avoid being rendered when printing the finished product. 4. Please make images and photos in CMYK mode and save them in TIFF file format. Do not enter PSD file format.
If you use CoreIDRAW to design business cards, please fill in all the input images, objects of POWERCLIP, separated falling shadows and use transparent or filter materials, and then flip the bitmap again. The color is set to CMYK32-bit, and the resolution is 350dpi. All color description files used for anti-aliasing compensation of transparent background are checked to avoid the Massek image sometimes caused by rotating imposition output.
If you reduce the bitmap by adjusting the nodes, please rotate the bitmap again to avoid being partially overwritten when outputting. V. Other parts: 1. When saving a file, please do not use traditional Chinese characters as the file name.
2. If mailing disks or CDs are used, please attach color drafts and customized orders, and indicate the quantity, post-processing and delivery methods, so as to facilitate operation efficiency and avoid mistakes.
3. Double-sided and double-folded business cards should be marked with broken lines and front and back, with the same special size. 4. Because the online order is colorless, it can be changed in color, and all business cards are printed in large format. If there are strict color requirements, there is no guarantee that there is no color cast.
After completing the above precautions, you must make a final inspection. Click "Text Information" in CorelDRAW file options to display all the data of the drawing file. If all the text is converted into curves, the text statistics will be displayed: there are no text objects in the document. Bitmap objects should be CMYK-32 bits, whether the color fill and outline are in CMYK color mode, whether the outline is still set to "scale with image" and so on.
6. Printing knowledge
Original publisher: pannianqun 1223
Introduction to the basic knowledge of printing: Advertising design is a visual art, and many things should be displayed intuitively. As a designer, you must also know the knowledge, technology and overall printing quality of printing. Pre-press operation refers to the preliminary work of printing process, including typesetting and imposition, color separation and scanning. The importance of its work mainly lies in mastering the software used by the computer in prepress operation, being familiar with the basic workflow of printing technology and having good graphics and image processing ability. At present, there is a serious problem in prepress operation in China: prepress operators are basically not printing professionals; Students in printing colleges basically don't know much about prepress work. This has caused a contradiction: how to deal with the combination of desktop system operation and printing professional technology. For designers who want to transfer from computer graphic design industry to prepress work, the first task is to master printing professional knowledge at all costs after contacting prepress work, otherwise it is very likely that they will not be able to carry out their work. Section 1 printing classification and technology 1. Printing is generally divided into: 1, letterpress printing: resin printing, carton printing, movable type printing and engraving printing, which are mostly used for monochrome books, stationery, cartons, extra-large posters and advertisements. 2. Lithography (offset printing): the most popular paper, film and pre-transfer printing at present. 3. Gravure printing: the printing level is the best, but the plate making is too expensive. 4, screen printing (stencil printing), the most common is screen printing; Mostly used for cloth, leather, toys, glass and surface treatment of local UV, matte, flash and so on. 5. Others: hot stamping, transfer printing, pad printing (mainly screen printing and relief printing), watermark printing (relief printing, large-size printing, such as large posters). Second, the printing process 1, computer graphic design (documents, such as AI, PDF, CDR, etc. ), proofing confirmation. 2, the film (draft