"Fortune" ranks Wuliangye as "China's most valuable brand"

The reporter learned yesterday that the world's famous business magazine "Fortune" (Chinese version) adopts internationally accepted public opinion survey methods , launched the "China's Most Valuable Brands" ranking list for the second time. Among the top 25 brands, foreign brands occupy 20 seats, and 5 local Chinese brands enter the rankings. With their outstanding international performance and excellent quality, Haier and Wuliangye ranked 6th and 11th respectively. According to reports, only two Chinese local brands were selected last year, and this year the number increased to five, indicating that while international brands still enjoy a leading advantage in the Chinese market, Chinese local brands are growing rapidly. It is reported that for Fortune's selection this time, the candidate brand must first be qualified, that is, its sales revenue must reach a certain standard, or its advertising in national media must reach a certain amount. Among them, sales revenue should reach any one of the following four rankings: Fortune Global 500, Fortune (Chinese version) "Top 100 Chinese Listed Companies", and "China's Top 500 Foreign-Invested Enterprises" released by the Ministry of Foreign Trade and Economic Cooperation. , and the "Top 500 Chinese Enterprises" released by the China Enterprise Confederation. Wuliangye entered the candidate brand list by Fortune (Chinese version) "Top 100 Chinese Listed Companies" and "Top 500 Chinese Enterprises". After the candidate brands were established, Fortune (Chinese version) also spent two months sending questionnaires to 5,000 senior corporate managers. The respondents considered five aspects: product quality, market performance, influence, stability and development potential. factors to score candidate brands. It is said that Wuliangye’s score far exceeds that of Moutai. Statistics from Wuliangye Group also show that in 2004 Wuliangye Group achieved sales revenue of 13.8 billion yuan and tax profits of 3.8 billion yuan, an increase of 15 and 11.5 respectively over 2003; its brand value reached 30.68 billion yuan, a year-on-year increase of 3.618 billion yuan. ("West China Metropolis Daily")

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Wuliangye has not been investigated by the China Securities Regulatory Bureau

2005-04-20 08 : 55

Southern Network News Yesterday at 2 pm, a shocking news broke on the China Securities Regulatory Commission: Wuliangye’s huge sum of 144 million yuan was stored in an unknown location, and the Sichuan Securities Regulatory Bureau intervened in the investigation. This news comes from a report in a southern media.

Wuliangye exploded into a “black hole” in financial management

According to the report: In the four years from 2001 to the present, Wuliangye Tong Co., Ltd. and its subsidiary Sichuan Yibin Wuliangye Investment Consulting Co., Ltd. , the company's 144 million financial deposits were long-term deposited in a mysterious securities company; and Wuliangye Co., Ltd. made price decline provisions for this stock investment from 2001 to 2004, of which the price decline provisions at the end of 2001 were 278. 40,000 yuan, the provision for price decline in 2002 is 2.322 million yuan, the provision for price decline in 2003 is 697,000 yuan, and the provision for price decline in 2004 is 1.859 million yuan. As Wuliangyetong Co., Ltd. has a decisive influence in the securities market and among investors, whether the above report is true has affected the hearts of many investors. One of the investors called this newspaper and said: "We have always been optimistic about Wuliangye stock. I hope your newspaper can help us verify the authenticity of this matter." So, is there a "black hole" in entrusted financial management in Wuliangye?

Wuliangye: There is no entrusted financial management

On the same day, the reporter immediately contacted Peng Zhifu, secretary of the board of directors of Wuliangye Tong Co., Ltd. In response to the above reports, Peng Zhifu said: "First, the company has not received any relevant investigation notice from the Sichuan Securities Regulatory Bureau; second, I really don't know about the company's entrusted financial management. Please ask Yibin Investment Company for the specific situation." Then. , the reporter got through the mobile phone of Wang Dong, manager of the investment department of Yibin Investment Company. Wang Dong said: "The fact that Wuliangye's 144 million financial deposits have been kept in a mysterious securities company for stock investment for a long time is completely fabricated.

Since the establishment of the company, Wuliangye has not conducted stock entrustment management through the company, and now the company's controlling shareholder has made it clear that it will eliminate investment in related stocks in the future. ”

Sichuan Securities Regulatory Bureau: Wuliangye has not been investigated

Later, when the reporter told a person in charge of the Sichuan Securities Regulatory Bureau about the content of the above report, he expressed great shock. He said: "This bureau must contact me for interviews from the media. The Sichuan Securities Regulatory Bureau has not been interviewed by a southern media regarding the above matter. However, I can help you verify whether anyone else in the bureau has been interviewed. A few minutes later, he told reporters, "The report in a southern media is 'fake news.' This bureau has called the relevant website and requested that the news be deleted from the Internet immediately to stop the spread of negative influence." "At the same time, he also confirmed: "The Sichuan Securities Regulatory Bureau has not investigated Wuliangye. "(Editor Yu Meng)

Reinvestigation of "Jianshiyuan sued Wuliangye"

(2003-03-12 09:37:56)

Jiangsu Business According to the news, "Jinshiyuan" and "Jinshiyuan" are names with the same pronunciation. Because of these two names, a trademark rights protection battle started before "3·15": Jiangsu Jinshiyuan Liquor Co., Ltd. will sell the famous domestic wine. Shang Wuliangye Group is in the dock. What is going on? A reporter from the Commercial Daily recently launched an investigation into this. ?

Replay of the "Jin" incident?

In August 1996, Jiangsu Jinshiyuan Liquor Company launched the "Jinshiyuan" series of liquor. After several years of market operation, it occupied a certain market share?

In March 2002, in At the National Spring Sugar, Tobacco and Liquor Fair, Wuliangye Group in Yibin, Sichuan, exhibited a liquor called "Jinshiyuan", whose pronunciation and font are exactly the same as "Jinshiyuan" liquor?

2002. In June 2002, Jinshiyuan Company applied to register the "Jinshiyuan" trademark with the State Administration for Industry and Commerce?

At the 2002 Autumn National Sugar, Tobacco and Liquor Fair, Wuliangye continued to use the "Jinshiyuan" trademark and recruited "Jinshiyuan". "Distributor of liquor."

In December 2002, the industrial and commercial departments confiscated more than 2,200 boxes of "Jin Shiyuan" liquor in Sheyang, Yancheng and Jiangyan, Taizhou. At the same time, a large amount of "Jin Shiyuan" liquor was discovered in Ningbo and other places. "Jin Shiyuan", Jinshiyuan Company immediately requested the Jiangsu Provincial Administration for Industry and Commerce to determine Wuliangye Distillery's infringement?

On December 30, 2002, the State Administration for Industry and Commerce determined that "Jin Shiyuan" was a trademark infringement. . ?

In 2003, Jinshiyuan seized more than 550 boxes of "Jinshiyuan" in Shenyang, Zhejiang, and Ningbo. At the same time, Kunming, Yiwu, Rufu, etc. Traces of "Jin Shiyuan" were discovered one after another, and "Jin Shiyuan" liquor could not be traced for a while. In anger, "Jin Shiyuan" took "Wuliangye" to court?

What is the infringement? Is it true? ?

Infringement and counterfeiting of famous wines is nothing new in the wine industry. However, the average "Li Gui" is just an unknown small winery. Liquor giants like Wuliangye To be a "Li Gui" is surprising. So, is Wuliangye's infringement true? The reporter began to investigate the reasons behind the dispute between Wuliangye and Jinshiyuan Company.

Supervisor Sun Wanjun showed reporters documents from the Jiangsu Provincial Administration for Industry and Commerce and the Trademark Office of the State Administration for Industry and Commerce. The reporter saw that it clearly stated that "Jinshiyuan" is a registered trademark of Jiangsu Jinshiyuan Liquor Co., Ltd., while Sichuan Wuliangye Group Company The "Jinshiyuan" trademark actually used on its liquor products is only one word different from the registered trademark "Jinshiyuan", and the text font is the same. The two trademarks constitute similar trademarks, and their behavior falls under Article 52 of the Trademark Law. The trademark infringement behavior mentioned in item (1). ?

Relevant persons from the Jiangsu Provincial Administration for Industry and Commerce also confirmed to reporters that "Jinshiyuan" indeed infringed upon the trademark rights of "Jinshiyuan".

Similar goods as stipulated in Article 52 (1) of the Trademark Law refer to goods that are identical in terms of functions, uses, production departments, sales channels, consumer objects, etc., or that are generally believed by the relevant public to have a specific connection and are likely to cause Confusing goods. Both "Golden World Fate" and "This World Fate" are consistent with any of the above. ?

Why is "Li Kui" called "Li Gui"? ?

As a well-known domestic winery, Wuliangye has always been the target of counterfeiting. Now, how come it has become the "Li Gui" of counterfeiting? Yesterday, the reporter planned to interview Wuliangye Group in Yibin, Sichuan by phone, hoping to learn about the whole story and their views. But the strange thing is that the reporter dialed the phone numbers of many relevant departments at Wuliangye Group, and the result was that they either said they didn't know or they said it was not their responsibility. ?

First of all, the reporter tried to get in touch with Wuliangye’s public relations department, but no one answered the phone. The reporter called the planning department again, but no one answered. It wasn't until around 4 p.m. that the reporter finally contacted a lady in the manager's office. ?

“Do you know that Jiangsu Jinshiyuan Company took your company to court?”?

“I don’t know.”?

“Wuliangye Do you know that one of the following sub-brands has the same name as another brand?”?

“Oh, ‘Jin Shiyuan’, right? I don’t know the details. Please ask the sales department.”?

The reporter called the sales department based on the phone number provided by the lady, but no one listened either. Immediately, the lady provided the phone numbers of a branch office and the legal supervision department, and the reporter continued to call these numbers. Finally, in the Legal Supervision Department, the reporter found a gentleman. However, he failed to give reporters a clear answer. According to this gentleman, he is not responsible for legal practice and has no way to answer. ?

Don’t anyone at Wuliangye Distillery know about this? With Wuliangye’s reputation, why should it intrude on this world’s fate? ?

An industry insider told reporters that six years ago, Wuliangye Group only had two brands, Wuliangye and Jianzhuang. Faced with the continuous emergence of new liquor brands across the country, it is obviously difficult to cope with the rapid changes in consumer demand characteristics. response. In line with the idea of ??"carry out multi-brand extension and occupy various market segments", we have successively developed national brands with the prefix "five" such as Wuliangchun, Wuliangchun, Wuliangshen, etc., as well as local brands such as Liuyanghe . By last year, its sub-brands had reached 67. Since most Wuliangye sub-brands have no asset relationship with the parent brand, but rather a borrowing relationship between brands, sub-brands only need to pay a certain fee to "Wuliangye" to obtain the product qualifications of their series and become Wuliangye Group A member of the company, it uses the extension effect of its brand to conduct market operations. In this context, it is not surprising that there is a behavior of producing and selling "Jin Shiyuan". ?

How does "Li Kui" respond? ?

When it comes to Wuliangye’s infringement, Sun Wanjun can’t help but feel a little angry. The lowest price of a box of "Jinshiyuan" is more than 100 yuan, while the highest price of "Jinshiyuan" is less than 70 yuan. Such a low-price rush to the market has had a considerable impact on the fate of this life. Coupled with the similar appearance, some consumers could not tell the difference, and the sales of Jinshiyuan were on the decline. Sun Wanjun said that in addition to stopping the infringement, Wuliangye must also pay compensation. ?

So, if a lawsuit starts, what will be the outcome? ?

Relevant persons from the Jiangsu Provincial Administration for Industry and Commerce pointed out that if the trademark rights are infringed, the infringed party can request the infringer to immediately stop the infringement, eliminate the impact, and compensate for its losses. The amount of compensation shall be the amount of the infringer due to the infringement period. The profits gained from the infringement or the losses suffered by the infringed party due to the infringement during the infringement period. Among them, the amount of compensation for property losses is generally calculated based on the illegal profits obtained by the infringer (the profit part after deducting costs and taxes), or the actual property losses suffered by the infringed party (the profit of each product multiplied by the reduced The infringed party has the right to choose. ?

The Business Daily will continue to pay attention to the final outcome of this infringement case. ■Business Daily reporter Cheng Cheng

(Editor Yun Xiang)