characteristics of clothing trademarks: the characteristics of trademarks are mainly manifested in the specificity, individuality, artistry and representativeness of goods. Once the trademark user determines the trademark used, others cannot use or register the trademark with the same content. Therefore, trademarks cannot be transferred and traded at will. Clothing trademark is the symbol of clothing enterprises, which represents the reputation, technology, quality and market share of production enterprises. Therefore, consumers will remember the trademark of this kind of clothing, and the trademark will become the intangible assets of production enterprises.