Generally, if the registered trademark is not uniquely marked, the trademark will be black by default. Once registered, it cannot be changed at will. So, does the color of a trademark affect the value of the trademark?

The first requirement "autonomous change of a registered trademark" mainly refers to changing the constituent elements of a registered trademark, such as registered trademark text, letters, color tone, structural combination, etc. For example, if you register a color trademark and specify the corresponding color, you must keep the color of the trademark consistent with the registration during specific use. If you apply for a red registered trademark, you must use the red trademark, otherwise you will face the risk of having your trademark revoked. At this point, some people may ask, if the registered trademark uses a black and white pattern, can not only use a black and white trademark?

Black and white trademarks do not have a specific color tone, so they can be used more flexibly. When an applicant uses a registered trademark, as long as the trademark does not constitute a similarity, the black and white registered trademark does not violate the prohibition provisions of the Trademark Law.

Of course, if a company can be sure before registering a trademark that the color of the trademark will not be changed in the future, it can submit a color trademark with confidence and boldness. In fact, compared with black and white trademarks, color trademarks are more prominent, and even some color trademarks have high influence and popularity among relevant consumer groups. The design of some trademarks is too simple, and if the trademark is registered as a black and white trademark, it can easily be rejected due to lack of meaning.

Whether it is a color trademark or a black and white trademark, the company needs to make strategic trademark arrangements before registering the trademark to prevent subsequent losses.