Introduction to the top ten brands of wooden flooring Kanghui Flooring

Kanghui Flooring Brand Introduction

Zhejiang Kanghui Wood Industry Co., Ltd. is a large-scale enterprise specializing in the production of flooring in China. It is also one of the founding enterprises of China's Flooring Capital (Nanxun, China). The company was founded in 1995. After more than 10 years of development, its main business is the production, research and development, and sales of solid wood flooring, solid wood composite flooring, ecological flooring, and laminate flooring. The sales volume of the company's Kanghui flooring brand products has increased by 30-50% every year. The rate has continued to grow strongly, and its product market share, brand reputation, and popularity are among the best in the industry, and it has become one of the well-known backbone wood flooring companies in Asia. Kanghui Flooring actively promotes the development of China's flooring industry and actively promotes diversified industrial expansion. , dedicating its own strength to the revitalization of national industrial brands. With a forward-looking vision and global vision, Kanghui Flooring is committed to building a world-class flooring enterprise and marching into international brands.

As one of the founding companies in China's flooring capital, in line with the purpose of "creating a leading brand in China's flooring industry and promoting China's healthy classic culture of home furnishings", Kanghui flooring industry continues to expand. Since 2007, it has built a new Shenzhou Wood Industry, Ford Production Base, and Kanglide Production Base optimize their five-in-one industrial chain of "purchasing, R&D, production, sales, and service". With the advancement of globalization strategy, Kanghui Flooring has raw material supply bases in South America, Africa, Indonesia, Russia, Myanmar and other countries around the world. It has taken the lead in establishing domestic first-class product research and development and technology laboratories; it has multiple high-standard modern production lines. system, self-built large-scale drying kilns equipped with international-level computer numerical control steam drying equipment; in terms of sales system, a "multi-channel, intensive" sales system has been formed, and currently has nearly 800 specialty stores in major, medium and small cities across the country , has formed long-term strategic partners with many well-known professional building materials markets and supermarkets around the world, and its products are exported to more than 50 countries and regions including South Korea, Japan, Singapore, Germany, Italy, the United States, Canada, and Australia.

Kanghui Flooring adheres to the corporate development strategy of "technological innovation", regards technological innovation as the source of corporate development, continuously increases investment in technological innovation, strengthens the construction of a team of high-quality innovative talents, and cooperates with the Chinese Academy of Forestry Sciences and the China Forest Products Industry The association, Nanjing Forestry University, Zhejiang Forestry University and other scientific research institutes have carried out industry-university-research cooperation, established regional technical service centers, and in-depth cooperation to develop new technological innovation products. Since Kanghui's products were launched on the market, they have all passed the random inspections of major quality inspection and testing agencies across the country for 14 years, with no major customer complaints and a customer satisfaction rate of 98_ or above! Exquisite craftsmanship and advanced management ensure Kanghui's outstanding quality; and "100% customer satisfaction" is Kanghui's eternal pursuit of service work.

Strong product competitiveness is the cornerstone of a brand's foothold in the market, and excellent brand image and excellent market recognition are the core driving forces for a company's strong development. Since 2006, Kanghui Company has been fully promoting the business philosophy of big brand, big investment, big strategy and big development. After joining hands with the famous host Bi Fujian, it hired the famous Hong Kong artist Mr. Zeng Zhiwei to officially serve as the spokesperson of Kanghui brand, and spent huge sums of money on CCTV- 1. Comprehensive advertising on CCTV-2, CCTV-7, CCTV-10, CCTV-News Channel, Jiangsu Satellite TV, Zhejiang Minsheng Leisure Channel, and local TV stations, as well as overall image promotion on national mainstream websites, professional building materials newspapers and media, etc. , comprehensively demonstrated the excellent quality and profound connotation of Kanghui Flooring, attracting the attention of the industry, and also strengthened and effectively promoted the new brand construction of Kanghui Flooring. Looking to the future, a brand aircraft carrier in China's flooring industry is setting sail at full speed.

After 15 years of unremitting efforts, Kanghui Company has continued to follow the road of branding, with a high sense of responsibility concept of "global service quality and caring for your life", and a new "Noble Butler Service" system for more than 800 dealers across the country. Provide businesses and consumers with better products and services! Humanistic Kanghui, technological Kanghui, and harmonious Kanghui. As the leader of China's flooring industry, Kanghui Company is leading the rapid development of China's flooring industry and strives to build the number one service brand in China's flooring industry!

The company has won the following certificates and honors: China Famous Trademark, Zhejiang Famous Brand Products, Top Ten Brands in China Flooring Industry, Zhejiang Province Famous Trademark, Member Unit of China Forest Products Industry Association, Top Ten Flooring Brands in Zhejiang Province, ISO14025III Environmental labeling certification; ISO9001: 2000 international quality management system certification; national industrial product production license; consumer trustworthy unit and other honors.

The development history of Kanghui Flooring

In 1995, through resource integration, Kanghui Flooring Factory was established and became one of the founding enterprises in the flooring capital of China.

In 1996, it opened its own raw material production bases in Myanmar, Laos, Cambodia and other places.

In 1997, Kanghui Wood Industry Co., Ltd. was established as the first company to introduce advanced wood floor processing equipment and production lines from Taiwan and Germany. Became one of the founding enterprises of wooden flooring in Nanxun District.

In 1998, the "Kanghui" trademark was registered, and the company's products developed towards serialization and specialization.

In June 2000, it was awarded the National Quality Inspection Qualified Building Materials Product by the Building Materials Professional Committee of the China Quality Inspection Association.

In August 2000, the company achieved success after repeated research and experiments on solid wood floor adhesion technology and purple heart wood surface oil sealing technology. It pioneered the application technology of wooden flooring.

In 2000, the company officially became a new product research and development department and continuously launched new products on the market.

In March 2001, on the basis of consolidating the development of raw material production bases in Myanmar, Laos, Cambodia and other places, we established long-term cooperative partnerships with suppliers in Africa, Brazil, Indonesia and other places.

In May 2001, a laminate flooring production line was introduced from abroad, producing more than 50 laminate flooring series.

In 2002, advanced flooring production lines were introduced, and the production plant was expanded three times. The product quality and production capacity of solid wood flooring, laminate flooring, and solid wood composite flooring have taken a new leap forward.

In February 2003, it was awarded the title of Advanced Enterprise in Technological Reform Investment in Nanxun District and one of the top 20 private enterprises in Nanxun District.

In June 2003, it was the first to pass ISO9001:2000 international quality management system certification.

In August 2003, the company reached a long-term partnership with the American company Aucma, and Kanghui Flooring has since entered the European and American markets.

In October 2003, leaders such as Zhang Senlin, President of China Forest Products Industry Association, Zhang Wenling, Deputy Secretary-General, Lu Bin, Director of the National Artificial Panel Quality Inspection Center, visited the company to visit and guide the work.

In March 2004, Kanghui Company won the title of Consumer Trustworthy Unit, and won the title of governing unit and outstanding member enterprise of the Flooring Professional Committee of the China Forest Products Industry Association.

In May 2004, it was rated as a star enterprise and successfully passed the ISO140025III environmental label certification.

In June 2004, the company won the AAA enterprise credit rating certificate.

In December 2004, it obtained the first batch of "National Industrial Products (Wood Flooring) Production License".

In January 2005, it won the title of "Top 100 Best-Selling Brands Preferred by Users as Non-Toxic and Environmentally Friendly" and was rated as a governing unit of Zhejiang Flooring Association.

In March 2005, it won the title of "China's Famous Best-Selling Brand" and was recommended by the Ministry of Construction as the selected components and products for the Kangju Demonstration Project.

In April 2005, it won the title of "Huzhou Famous Brand Product" and "Huzhou Famous Trademark".

In May 2005, it was awarded Huzhou City Green Enterprise and Huzhou City Bank Credit Excellent Enterprise.

In January 2006, the dealer meeting and investment promotion meeting of "Strong Kanghui, Charming Kanghui, and Brand Kanghui" were successfully held. The Kanghui brand successfully transformed from foreign markets to developing domestic markets.

In March 2006, the company participated in the "8th Shanghai International Floor Materials and Paving Technology Exhibition".

In June 2006, the company established a long-term strategic partnership with the Academy of Forestry.

In October 2006, six newly developed series of exotic laminate flooring products and antique health-care flooring were launched.

In December 2006, the company successfully held a dealer meeting and floor paving technology seminar, and relevant professionals attended the meeting.

Won the title of “Zhejiang Famous Brand Product” in April 2007.

In June 2007, the company successfully held the "Wood Floor Paint Surface Technology Forum".

In July 2007, it was awarded the title of "China's Well-known Trademark".

In October 2007, Kanghui joined hands with the famous domestic host Bi Fujian to establish "the goal of building a leading brand in China's flooring industry". Bi Fujian visited the company.

In November 2007, it was recommended as the best cultivation unit for product inspection exemption in Zhejiang Flooring in 2008.

In December 2007, the "Harmonious Kanghui Wins in 2008" brand annual meeting, the 2008 wood flooring fashion trend press conference, and the wood flooring industry high-level forum were successfully held.

In March 2008, the company successfully held the "New Product Health Flooring Production Technology Forum".

In June 2008, Kanghui Flooring and all its staff donated 30 tons of high-quality rice to the Wenchuan earthquake-stricken area.

In July 2008, the three core technologies of Jiangnanfeng solid wood flooring were successfully developed and put into production.

In October 2008, the Kanghui Ceramics Glaze Crystallization Core Technology Seminar was successfully held and was fully recognized by industry leaders and experts.

In January 2009, Kanghuitao's glazed scratch-resistant technology was successfully applied and promoted, creating a new standard for solid wood flooring.

In January 2009, Kanghui Flooring's laminate flooring standardized production line was put into operation, and the ecological waterproof flooring production line was put into operation.

In March 2009, Kanghui Flooring launched the Integrity 315, Quality Journey nationwide promotion campaign, which established Kanghui Flooring’s reputation for good quality and won the favor of consumers!

In April 2009, Kanghui Flooring Headquarters reached a cooperation intention with Kazakhstan and Border Trade. Through the integration of raw material resources, it introduced high-end imported tree species from abroad to provide consumers with better products.

In April 2009, experts and leaders from the General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China, the Chinese Academy of Forestry, and the China Forestry Products Industry Association visited Kanghui’s headquarters to guide the work and have high hopes for the company’s development! The leaders are very concerned about the technological innovation and quality of Kanghui flooring. The management gave high praise!

In May 2009, Kanghui Flooring’s first Kanghui Flooring Culture Festival was grandly opened across the country, bringing Kanghui Flooring’s real services into the community and into thousands of households.

In June 2009, Kanghui floor ceramic glazed scratch-resistant technology, the second generation, ecological waterproof technology, was technically supported by experts from the Chinese Academy of Forestry/China Artificial Panel Testing Center/China Forest Products Industry Association. Successfully developed and launched.

In August 2009, Kanghui Flooring's headquarters proposed a new strategic plan and marched towards international brands with the high mission of "International Quality Brand China".

In October 2009, Kanghui Flooring Headquarters proposed to take a high-end brand strategic route, improve product taste, and successfully developed a hand-carved wood grain series to guide the new trend of Chinese home furnishings!

In December 2009, the "Charming Kanghui Takeoff 2010" Kanghui Flooring Brand Strategy Summit was grandly opened at the Radisson, Huzhou International Hotel. The CCTV Avenue of Stars Champion/Dream Theater Champion brought the Kanghui Passionate Night brand event!

In January 2010, Kanghui Flooring Headquarters proposed to focus on building a regional benchmark market, established a regional Kanghui Flooring service center, and launched a "noble butler-style service" management system to penetrate into the consumer field and create the first floor service center in China. A brand lays a solid foundation.

In September 2010, we joined hands with the Avenue of Stars Champions Strategic Alliance to launch nearly 100 "Avenue of Stars Champions Entering Kanghui Flooring National Tour and Large-scale Promotional Activities" nationwide.