( 1)
Flagship stores can have the following situations:
1, operating a flagship store of its own brand goods;
2. Operating multiple self-owned brand goods, and each brand belongs to the same actual controller;
3. Flagship store opened by the owner of the store brand (service trademark);
Among them, 2 and 3 flagship stores are only invited by Tmall.
(2)
The owner of the store must be the owner of the brand (trademark) or an enterprise that holds the exclusive authorization document issued by the owner to open the Tmall flagship store.
A specialty store is a store opened by a merchant in Tmall with another brand's authorization document (trademark is R or TM status).
( 1)
The store has the following conditions:
1, operating a specialty store authorized to sell branded goods;
2, operating a number of authorized sales brands of goods and each brand belongs to the same actual controller shop;
Among them, the type of specialty store mentioned in point 2 only invites Tmall.
(2)
The authorization document issued by the brand (trademark) owner is not subject to geographical restrictions except for individual categories, and the validity period of authorization shall not be earlier than 20 14 12 3 1.
Franchise stores operate two or more other people's or own brand (trademark R or TM status) goods under the same category of Tmall. You can only apply for one franchise store under one investment category.
Margin:
Merchants must pay a deposit when operating in Tmall. The deposit is mainly used to ensure that the merchants operate according to Tmall's rules, and pay liquidated damages to Tmall and consumers according to Tmall service agreement and related rules when the merchants violate the rules. The renewal merchant must pay the deposit for the next year in one lump sum within the time required for renewal in the current year; Newly-signed merchants pay the current year's deposit in one lump sum when applying for settlement. According to the nature of the store, the deposit amount is as follows:
( 1)
Brand flagship stores and specialty stores: RMB 6,543.8+10,000 Yuan with TM trademark, and all RMB 50,000 Yuan with R trademark;
(2)
Franchisees: RMB 6.5438+RMB 5,000 with TM trademark, all RMB 6.5438+RMB 5,000 with R trademark;
In addition, the merchant also needs to provide a third quality inspection report. The National Knitting Product Quality Supervision and Inspection Center is a quality inspection institution designated by Taopin Control to update poly-cost-effective garments.