How to analyze Amazon’s product selection ideas for follow-up sales

When communicating with some Amazon sellers, we often get feedback that follow-up products have been complained about, and accounts have received warnings or restrictions. Although follow-up selling has self-evident benefits for novice sellers, such as high exposure, quick order placement, increased confidence in doing business on Amazon, etc., how can you avoid the risk of infringement complaints to the greatest extent possible during follow-up selling? ?

Lao Wei, I will make a simple analysis in this article for your reference.

When you open a Listing, you must first determine whether there is a trademark in the title. The trademarks mentioned here do not only refer to well-known brands, but also include some very small trademarks that have never been heard of. It also includes some words that are the same as the seller ID. If the Listing you are viewing contains words that are trademark attributes, you need to be cautious at this time. For those with the R mark in the title, it is recommended to skip them directly.

It is recommended that whenever you are selecting products for follow-up sales, you must open the US Trademark Office website at the same time. For the trademarks you have doubts about, you can search on the US Trademark Office website. If the trademark can be found, then I don’t recommend following the sales anymore.

Of course, there are also some words that appear to be trademarks that cannot be found on the official website of the US Trademark Office. At this time, you need to make another determination and use search tools such as Google to perform a search filter to see the trademark. Whether there are many search results, if there are many search results, and you can even find the other party's official website, then at this time, it is also not recommended to follow the sale.

Because registration in the U.S. Trademark Office is not the only condition for Amazon trademark registration, all the information obtained through searches and judgments based on this information only serve as a reference during the follow-up sale.

There is also a situation where there is no trademark word in the title of the other party, but the seller ID is a valid registered trademark, including the brand column in the product attributes on the product page, and there is a corresponding trademark. At this time, it is also recommended not to follow the sale. .

In another case, the Listing title contains a certain trademark word, but the seller ID under the title has changed, which is different from the seller word in the title. At the same time, the product page The product attributes may have the trademark word in the title or not, but it is inconsistent with the seller ID under the title. When I open the list of sellers, I find that I cannot even find the seller with the trademark word in the title. The possible situation at this time is that the original trademark The seller may have stopped selling the product, or even the seller who originally created the listing has lost his account for some reason. For such listings, you can follow the sale as appropriate.

The development of Amazon follow-up products should not be limited to a certain category of products, but should be based on existing follow-up sellers. After opening a Listing, there will be many follow-up sellers. At this time , select one or several sellers from the following sellers for reference, check the products of the store, and study the listings of these sellers one by one. The filtering criteria include: basic trademark judgment, whether the attributes of the product itself are consistent with yours. The sales ideas are consistent. If they are consistent, you can choose. If they are inconsistent, just give up.

At the same time, when following the sales, you must pay attention to the hot-selling products. The Bestseller logo is a reference, which means that this Listing is the best-selling in the category. If not, refer to the product description. Rank the relevant categories of the Listing, and give priority to the Listing with the highest ranking. Of course, hot-selling products also mean that there are many sellers following them, and profits have been diluted to the edge.

For listings that have no sales volume or reviews, it is recommended not to follow them.

In addition, if there is a listing, although there are follow-up sellers, all sellers ship from the United States or FBA. Such listings are basically products not produced in China, and it is recommended not to follow-up. as well.