Alibaba recently quietly launched a new social product "Real Like Me". The threshold is not low. To register for an invitation, you can only use the software by entering a 4-digit invitation code. It is said that this is a product mainly for campus. A social product with 4 main features: geo-fencing to discover interesting people and things around you; lighting up people's faces and recognizing them by swiping their faces and adding impressions; smart camera, recommended filter stickers in smart scenes, character chat, and Characters greet each other and chat with each other.

This software is an invitation-based registration system and can only be used by entering a 4-digit invitation code. It is impossible to use the software by yourself without being invited, which also shows that it focuses on the collective atmosphere of the community and is used in social situations. Alibaba has previously launched "JiLaiLing", "DianDianChong" and "DingTalk", which are also social products. However, in recent years, many companies have also launched social products, such as Biu Campus acquired by ByteDance, Summer invested in, and "Pear Oh Oh" developed by Kyoto Financial. Since their launch, they have all disappeared one after another, with no follow-up news, indicating that The operation was not smooth.

Previously, Alibaba launched App software such as DingTalk. I heard that it was very successful. The number of users has reached 200 million and it is widely used by many people. In the social product market, the market pie is so big. WeChat, QQ, and Tencent have almost monopolized the market. It is not easy for other merchants to carve out a niche in this market.

Many products have died, and not many can survive. Only those with strong vitality can survive. DingTalk already has so many users, and it has launched this product again. Maybe Ali There are other considerations. After launching DingTalk, it is another product to test the water. We will see how the market reacts before proceeding to the next step.