1. Extend trademark rights and continue to obtain legal protection;

According to Article 40 of my country’s current Trademark Law: “If a registered trademark expires and needs to be continued to be used, the trademark The registrant shall complete the renewal procedures in accordance with the regulations within twelve months before expiration; if it fails to do so during this period, a six-month extension period may be granted. The validity period of each renewal registration shall be ten years. The calculation will start from the day after the expiration of the previous period. If the renewal procedure is not completed at the end of the period, the registered trademark will be cancelled. "

The purpose of the renewal application is to make the obtained trademark rights continue to be valid. Rather than obtaining exclusive rights for a newly registered trademark.

2. Continuously accumulate the value of the intangible assets of the trademark and obtain a higher evaluation value.

The right of renewal means that the trademark owner has the right to apply for renewal of registration according to law before the expiration of the validity period of his registered trademark, thereby extending the protection period of his registered trademark.

3. Only registered trademarks with continuous use and high visibility are eligible to be recognized as famous trademarks and well-known trademarks.

Registered trademarks are continuously renewed, making your trademark exclusive rights a "long-term right" for you. The consequence of renewal is to convert your registered trademark into a permanent brand, and its commercial value is huge.

4. Due to the continuous changes in the Trademark Law, some trademarks cannot be successfully registered according to the new Trademark Law, and trademark rights can only be continued through trademark renewal.

According to Article 50 of the Trademark Law, if a registered trademark is revoked, declared invalid or will not be renewed upon expiration, the Trademark Office shall, within one year from the date of cancellation, invalidation or cancellation, Applications for trademark registration that are identical or similar to the trademark will not be approved.