target audience

It's good to design elements and fashionable graphics with some new trends, but if your target audience is some elderly people, then you have to rethink-a logo with a lot of words or obscure words may make them difficult to understand. If your audience is young, cutting-edge graphics are perfect. What you need to understand is that under normal circumstances, you should cater to people who are not interested in art, but people with average appreciation.

Brand promotion ability

The logo is the face of the company. This is why the company's trucks, product packaging, websites and advertisements will be printed with the logo. An effective logo should be done-it is easy to recognize its color at first sight, regardless of its size; Whether it is used as a Twitter avatar or as a highway billboard, it is highly publicized. If your logo only relies on complex words, this may cause some problems.

Color is very important.

The most important part of logo design is the choice of color. Color will affect the meaning of Logo, and each color can express different meanings and add meaning to logo. But be careful not to fall into the trap of error information because you use too many elements. For example, the logo of the farmhouse in the picture below, the color is very pleasing.

Versatile

Logo has diversity and should be suitable for all needed fields. Even a part of the logo can be identified as long as it can be placed where it is needed.

Don't use ready-made pictures

Don't use ready-made clip art and pictures intercepted from the Internet, especially those with copyrights and trademarks. First of all, it is difficult to distinguish the differences by using the existing logo to identify yourself. Secondly, it shows that your design is amateur.

Attractive font

Font is very important for designing a good logo. You have two choices: customize the font or use an existing font. When creating a custom font, you should make sure that your font is simple enough and not too fancy or outdated quickly. If the text is simple, creative fonts will be very recognizable. But if it is not so easy to understand, the font must be concise and easy to read. The combination of freedom and seagulls in the picture below is great.

Maintain multimedia compatibility

Once the logo is designed and can be applied to the company's products and official brands, it is necessary to create multiple documents and versions that can be applied to various media and platforms. Save high-resolution files to meet various use requirements. At the same time, in addition to the color version, there must be a black and white version. You also need to ensure that the logo has no chromatic aberration, whether it is color or black and white, it can be recognized.

Create a flag for a vector.

Logo should be used on various objects, such as advertisements, T-shirts, packaging, products and so on. Vector-based graphics can be easily expanded without compromising image quality, so the best way to adjust logo is to use Adobe Illustrator or similar vector tools. Therefore, designing a vector format logo can avoid possible troubles in the future.

Create a unique logo

Don't try to imitate or intercept another logo to create a new logo for yourself. For example, in the picture below, the logo of the Animal Protection Alliance uses silhouette to make the logo present two puppies, highlighting the uniqueness of animal protection organizations.

Avoid being too fashionable.

It is very good to have a fashion symbol, but at the same time, we should avoid being too fashionable. Because what is popular today may be out of date tomorrow. Everyone doesn't want an outdated logo, so we need to design an outdated logo that can span generations.

It takes enough time to design logo, because it is the most basic element of the company. He created the basic image of the company. Logo and your brand are inseparable, which is why you need to consider what elements and colors this logo should use.