1. Positive answer
If a trademark is rejected due to lack of distinctiveness, it does not mean that there is no way to remedy it. The right holder can prove that its trademark does exist by submitting evidence of use. of distinctiveness, obtain trademark registration. At the same time, it should be noted that the evidence of use submitted must be able to truly and effectively prove that the trademark logo has a certain degree of popularity and recognition among the relevant public through use. The components of a trademark generally include: words, graphics, letters, numbers, three-dimensional logos, colors, hearing, smell, taste and touch.
2. Detailed analysis
Trademark refers to the use by producers and operators on goods and their packaging in order to distinguish their own goods or services from those of others. A visible mark consisting of words, graphics, letters, numbers, three-dimensional logos and color combinations, or combinations of the above elements. Trademarks are competitive and are tools for participating in market competition. The competition among producers and operators is the competition for the quality and reputation of goods or services, and its manifestation is the competition for trademark visibility. The higher the trademark visibility, the stronger the competitiveness of its goods or services.
3. What is the role of trademarks
1. Trademarks are an important part of products and packaging decoration images. A trademark with exquisite design, profound meaning, novelty and outstanding personality can Decorate the product and beautify the packaging well so that consumers are happy to buy it. A trademark protects the trademark registrant by ensuring that the trademark registrant has the exclusive right to mark goods or services, or to license others to use them for remuneration;
2. Broadly speaking, a trademark protects the trademark registrant by Trademark registrants are rewarded with recognition and economic benefits, which promote a positive and enterprising spirit around the world. Trademark protection also prevents unscrupulous competitors, such as counterfeiters, from using similar distinctive marks to promote inferior or different products or services. This system enables skilled and enterprising people to produce and sell goods and services under the fairest possible conditions, thus promoting the development of international trade.