In order to prevent copycats and being popular, VIVO has applied for multiple trademarks such as "VVO", "IOOQ" and "VIVQ"

As one of the four major domestic mobile phone manufacturers, VIVO has In addition to being very active in patent applications, he is also very willing to invest in the protection of his own trademarks. Recently, in order to prevent its brand from being popularized and copied, VIVO has applied for a series of trademarks.

Recently, a blogger broke the news that VIVO has recently applied for vivi, ovvi, WEVO, icoo, VVO, iPOO, VWO, VIVQ, ViVi, iOOQ, vjvj, bevivo, VIVZ, WEWO, viqo, weiwo and many more a new trademark. These trademarks look quite similar to VIVO and its own sub-brand IQOO. This time, VIVO applied for it as a trademark, which may not be used by itself. It is more of a precautionary reason to avoid being registered by other copycat phones and taking advantage of the popularity of its own brand and bumping into VIVO.

In fact, in addition to VIVO, other major manufacturers have also done this. For example, Xiaomi, one of the four major domestic manufacturers, has also applied for green rice, rice, purple rice, etc. in addition to "Xiaomi". There are many trademarks with the word "rice" in them, such as rice, black rice, and green rice. A long defense river with the word "rice" in the word "rice" was built for Xiaomi Company. As Mijia, a brand in Xiaomi's ecological chain, Xiaomi has registered multiple trademarks such as Wejia, Wejia, Myjia, Ourjia, etc. in order to protect its own rights and interests.

Although this large number of copycat-like trademark manufacturers may not be able to use it and have to renew it when it expires, compared with these trademarks being registered by other manufacturers with ulterior motives and then hitting porcelain manufacturers, they can be used in advance. It is obviously more cost-effective to register first.