Many people have their own preferences in choosing coke, although most people can't tell the difference between them. To this end, Business Insider has made the most "official" explanation at present-what is the difference between the two?
From p>1975 to 21, PepsiCo held the "Pepsi Challenge" every year, which made people blindfolded and chose which one they liked better. Almost every time, Pepsi won.
"Pepsi is sweeter than Coca-Cola, so Pepsi is dominant in the sip test. Pepsi-Cola tastes sweet with an orange flavor, and its fragrance lasts longer than Coca-Cola mixed with raisins and vanilla. I think this is why Pepsi-Cola has the advantage in the competition. All in all, Pepsi is the king of' small mouth test'. " This is the description made by American writer Malcolm Gladwell.
After the research, it was proved that consumers would be more inclined to choose Pepsi in the' small mouth test' because of its higher sweetness. But the results of the whole tank test are almost the opposite. In fact, Pepsi contains more sugar, calories and caffeine, while Coca-Cola contains more sodium. Because of this, Coca-Cola Company improved its formula in 1985, and Coke II was born. Another key factor is the trademark. In contrast, the trademark of Coca-Cola is more valuable.
In p>211, Coca-Cola accounted for 17% of the soda market in the United States, followed by Diet Coke with 9.6% and Pepsi with only 9.2%. In addition, due to the reduction of advertising budget, Pepsi-Cola gained only 4.9% market share.
in order to explore the reasons behind it, a research team did magnetic resonance imaging (fMRI) on consumers' brains before and after drinking coke, and came to the conclusion that people who drank Coca-Cola were partially active in the brain area before drinking, while those who drank Pepsi almost had no response.