What is the difference between a well-known trademark and a well-known trademark?

1. The definitions of a well-known trademark and a well-known trademark are different

1. A well-known trademark generally refers to a trademark that is well-known in the local (city) ) is a registered trademark owned by the trademark owner within the scope of the trademark, which enjoys a high reputation in the local market and is well known to the relevant public. The local (municipal) industrial and commercial administration bureau is responsible for the identification and management of local (municipal) well-known trademarks.

2. Famous trademarks refer to trademarks and brands that are relatively well-known within a certain geographical range (such as provincial areas). It is mostly used in the selection of first-level reputational trademarks in provinces and municipalities in China, and often appears in local regulations.

2. Well-known trademarks and well-known trademarks are recognized by different agencies

Well-known trademarks are recognized by the prefecture-level municipal industrial and commercial bureaus, while famous trademarks are recognized by the provincial industrial and commercial bureaus.

3. The identification standards for well-known trademarks and well-known trademarks are different

1. The identification standards for well-known trademarks

1) The trademark is within the local (city) scope Domestic valid registered trademarks owned by enterprises, institutions, social groups, and individual industrial and commercial households established in accordance with the law;

2) The coverage and market share of products using the trademark are among the top in the local industry. ;

3) The enterprise has good comprehensive benefits, and the main economic indicators (sales, profits and taxes, etc.) of the products using this trademark in the past two years are leading in the local industry;

4 ) is to focus on the advertising of the trademark and has a high reputation among the relevant public;

5) is to ensure that the quality of the goods using the trademark is stable and reliable, and the consumer complaint rate is low;

6) There are no illegal business activities in the past three years.

2. The criteria for identifying famous trademarks

1) is that the trademark has been continuously used for three years from the date of registration approval;

2) is that the trademark has been used continuously for three years from the date of registration approval;

2) The goods with this trademark have excellent quality and after-sales service among similar products in the province or domestically, and have high visibility and good market reputation among the relevant public;

3) The age of the goods using the trademark Major economic indicators such as output, sales, profits and market share are among the best in the same industry in the province or among similar domestic products;

4) The trademark registrant has sound trademark use, protection and management measures .