Recently, Beijing Intellectual Property Court made a second-instance judgment on the case of trademark infringement and unfair competition dispute between Singapore Eaton International School and Beijing Eaton International Kindergarten Co., Ltd. (hereinafter referred to as Beijing Eaton Company), and found that Beijing Eaton Company infringed, immediately stopped trademark infringement, and compensated Singapore Eaton International School for economic losses of 800,000 yuan.

It is good for China that international schools enter the China market one after another, but it is followed by trademark disputes among major international schools, which is caused by insufficient awareness of trademark protection in international schools. Because of trademark infringement or infringement, they have to spend a lot of manpower and material resources to deal with disputes, which restricts the long-term development of international schools in China market.

It is best for international schools to lay out trademarks or intellectual property rights in advance before entering the China market. After entering the China market, we should protect the intellectual property rights (trademarks) of the company name, teaching materials and teaching AIDS in time, and regularly investigate the infringement risks.

With the continuous expansion of the international school market, some risks have surfaced, such as using the international school with the same name, which has formed its own influence. In order to increase the school's popularity and recruit more students, for example, Beijing International School in this case directly claimed to be an international school in Yanjiao International Campus of Beijing No.4 Middle School, and Beijing No.4 Middle School directly refused to associate with Beijing International School, which made the teachers and students studying in the school very embarrassed.

Having said that, how should international schools avoid the risk of infringement?

International schools should be fully laid out;

1. International schools should apply for registered trademarks in advance before entering the China market.

According to China's Trademark Law, a registered trademark can be revoked if it is not used for three consecutive years. Therefore, international schools can use these three years to make brand layout first and then make market planning;

2. After entering the China market, international schools should do a good job in copyright protection of their own teaching materials, and regularly investigate the risk of infringement.

When international schools enter the China market, they will immediately use the law to defend their rights when they find suspected infringement. Never wait for the other party to develop to a certain scale, which has caused confusion to consumers.

Bajie Zhichan reminds: When the enterprise finds that the other party has infringed, please immediately use the law to protect rights! Call on all enterprises and business representatives to attach great importance to their trademarks, actively safeguard their rights and open up a bright road for the development and growth of enterprises.