It may be a relatively professional functional shoe, and its target field is limited, which makes only people in this circle familiar with this brand. Moreover, in terms of advertising effect, King Arthur is relatively low-key, and basically you can rarely see King Arthur's advertisements in public.

Arthur shoes are located in professional and quasi-professional fields, mainly to provide professional running shoes for athletes, so the pattern is not easy to be accepted by ordinary people. As a relatively mature sports brand, Nike's running shoes are only a small part, and they are mainly oriented to the mass market, giving consideration to both performance and appearance.

Extended data:

Arthur is from the Ghost Tiger. When this sports brand was first founded, it used the trademark Ghost Tiger. In order to adapt to the development of the times, Ghost Tiger updated its trademark and changed its original word to Arthur, but it still holds the trademark of Ghost Tiger.

Arthur's running shoes were originally designed for running, without unnecessary fancy embellishment and little attention to appearance design. Instead, 90% of the energy is spent on improving the texture and running performance of clothes. Coupled with decades of research and precipitation at this point, it has become the first of the four major running shoes.

Although Arthur is excellent in the eyes of professionals, he has great limitations. So the next problem it faces is the expansion of commercial territory. Of course, it is difficult to compete with giants like Nike only by professional running shoes, but how to balance professionalism and sales volume is a problem that this ingenious brand needs to consider.

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