Where do you do it? Is there a big clothing wholesale market in your local area? To match their booth. The most important thing is to have your own booth and designers. Sometimes, persistence is more important than choice. Look at you, Keppel should be your own registered trademark. In the impression of most dealer bosses, playing with brands is the business of manufacturers, and they only sell products of this brand or that brand. So, has the dealer considered packaging his distribution company into a brand? The brand of this dealer is to summarize and clarify the strength and ability of the dealer in a certain region or industry. Spread and spread through certain channels and means, and form a certain popularity and influence in a certain regional market or industry market. So that the relevant manufacturers and merchants have a clearer positioning and cooperation confidence in the cooperation with dealers, and finally form a dual image of the boss and the company, which will also be an important part of the dealer's future external development. What are the benefits of brand building? Of course, brand is a tool, and it costs money to build this tool. If dealers spend money to build brands, the income can be far greater than the investment in brand building, which is more cost-effective. So, let's do a simple calculation first. What are the benefits of dealer brand building: 1. Establish a certain influence in the local market and enhance your cooperation status with offline dealers or stores. Especially in the cooperation with large stores, unknown dealers are the most vulnerable to being bullied by large stores. 2. Establish a certain influence in the industry market to attract more manufacturers to cooperate, or it is easier to win the distribution rights of a new manufacturer. 3. A good company brand can better reflect the standardization of the company, make it easier to recruit new employees, and at the same time enhance the cohesion of internal employees. 4. Use brands to determine their position in the local industry market, and effectively distinguish and crack down on competitors. 2. It is easy to shout slogans about the filling cost of brand connotation, but it can only be shouted for a long time if it is worthy of the name. The positioning of dealers is generally suitable for use: XX area, the most professional (or the largest and strongest) dealer of a certain kind of goods, then the dealers themselves and their subordinate employees should have sufficient understanding of the development history, market conditions, consumption trends and other related situations of this kind of goods, which can be realized by organizing training and learning, and can be supplemented and updated in time. 3. Just because the dealer boss knows the positioning and connotation of the brand, the cost of brand communication is useless. The key is to let relevant manufacturers and businesses know. This requires spreading brand information through certain communication channels and means, and advertising naturally costs money. To be a brand, spending money is the minimum, and besides spending money, dealers should do all kinds of work and psychological preparation, such as: 1. Brand can not be established in a month or two, but it takes a year or even years. 2. The brand is not established once and for all, and needs to be constantly maintained and adjusted according to the feedback from the market. 3. If the brand can not directly bring benefits, it needs to cooperate with the overall sales management system to play its role. The role of the brand is generally icing on the cake, but it will not be a gift in the snow.