Time flies so fast, and new opportunities and challenges await us ahead. Let us plan carefully now. But what kind of plan is suitable for you? Now I will sort out how to write a personal business plan book. I hope you like it!
How to write a personal business plan 1
1. Summary
Establish a cooperative team, conduct a small business, and earn capital, while the loan obtains sufficient capital. Then build a community fruit store: establish a fruit store in a community with 3,000 families (counted as 3 people per family).
2. Industry analysis
1. Market analysis: China’s fruit market is huge. Compared with foreign per capita annual fruit consumption of 85 kilograms, domestic per capita consumption is only half of that. According to a survey of most families, 80% of families of three spend more than 80 yuan on fruits per month. 10% of households consume fruits between 50 and 80 yuan. Only 10% of households consume fruits for less than 50 yuan. With the improvement of residents' income level, the consumption demand for fruits is increasing. The average annual fruit consumption per person in my country is about 45kg, which is still far behind the health standard requirements (70kg). The gap is even greater when compared with the average annual fruit consumption (80kg) per person in developed countries. If future population growth is taken into account and calculated based on health standards, national fruit consumption will reach 115.5 million tons, which is 70% higher than the total national fruit production in 20__.
2. Policy analysis: March 22, 20__ (Beijing Municipal Bureau of Commerce, Beijing Municipal Development and Reform Commission): 79 commercial projects to encourage and support development, including supermarkets, convenience stores, communities Breakfast shop, food store, daily necessities store, etc. Restricted commercial projects include: large and medium-sized retail commercial facilities with a business area of ??more than 5,000 square meters outside commercial centers at or above the regional level and planned characteristic commercial streets (districts); within the second ring road in urban areas, new business areas are limited to 10,000 square meters Large department stores and large comprehensive supermarkets with an area of ??more than 10,000 square meters; large warehouse-type shopping malls, large professional supermarkets, and various large wholesale markets with a new business area of ??more than 10,000 square meters within the urban third ring road; urban central areas, municipal commercial centers, and regions Level commercial centers, Zhongguancun Science and Technology Park Haidian Park, and the central business district are restricted from adding various primary markets, wholesale markets, etc.
3. Business model analysis
1. Novel sales method: open self-selection.
2. Diverse services: Provide automatic juice extraction service. We provide combination packaging boxes and introduce the characteristics of various fruits and suitable groups of consumers in the store to guide healthy consumption.
3. Competitor analysis:
(1) Changes in consumer concepts: whether consumers can accept this way of purchasing fresh fruits. (Some areas in the South are already very accustomed to this way of buying fruit and regard it as the main place to buy fruit.) Since other traditional places to buy fruit have formed a habit in the minds of consumers, it is necessary to change consumers' shopping in a short period of time. concepts and let them accept this business form.
(2) Large chain supermarkets: Large chain supermarkets have been selling fruits for a long time, which shows that fruit consumption has occupied a certain proportion in people's daily consumption, and also shows that the market is vast. , these businesses are also very optimistic about this market. The advantages of large chain supermarkets include larger purchasing volumes, lower purchasing costs, larger customer flow, better shopping environment, and guaranteed product quality and portion. Our advantages: the development of our fruit chain store, the procurement advantages and logistics advantages of United Juice Enterprises, will definitely lower the procurement cost. And because we have opened our store in the community, we are recruiting some laid-off workers and seeking some policy support. And our shopping environment, credibility and prices can compete with large supermarkets. And we will provide juice pressing services, fruit promotion and introduction, gift packaging and other services that I believe are not available in large supermarkets. We can also cooperate with some medium-sized chain stores, such as China Resources Supermarket. We can negotiate with them to contract their fruit projects, open a store-in-store in their supermarket, and pay them contract rent and sales profit sharing.
The other party saves procurement costs and operating risks, but profits are also guaranteed, while we increase the window for sales and display.
(3) Farmers’ market: usually appears in the open air. Since stall rentals are cheap, the price may be a bit advantageous. But its shopping environment, products and services are poor, and customers have little choice, and the quality and portion are not very reliable. Our advantage: Generally, people go to the farmer's market to buy some daily food and vegetables. Therefore, after buying a large number of other products, they generally do not buy a lot of fruits, because buying too many and too heavy things will cause damage. Movement becomes inconvenient. Our fruit stores are usually opened near communities, which makes it convenient for residents to buy fruits. I believe no one is willing to walk 20 minutes to buy a watermelon to take home. People who buy this kind of fruit prefer to buy it at a location closer to home.
(4) Traveling hawkers: They are characterized by their mobile nature and can push fruit carts downstairs in the community. Since there is no rental cost, their prices may be lower. The disadvantage is that the fruits sold by traveling merchants and hawkers are often defective or shoddy. Our advantage: Beijing will hold the Olympic Games in 20__, so I believe the government will not allow such tourist businesses to exist to damage Beijing's image.
(5) For followers: Since the store layout and sales methods can be copied, I believe that when the fruit store attracts consumers' attention, there will be some followers, but as long as we put the resources (Purchasing, logistics) are integrated, and I believe that our prices and services are unmatched by others. And we give our followers the right to join us.
4. Operation plan
1. Give customers a new, reliable, quality-guaranteed and cheap place to consume.
2. Unique consumption guidance: Today’s customers choose fruit consumption based entirely on their own tastes and preferences, while ignoring the characteristics of the fruit itself and the people who are suitable for consumption. Through a survey of many consumers, it was found that almost no one can tell the characteristics of pineapple and the people who are suitable for eating it, as well as what fruits should be eaten by patients with liver disease and stomach disease, and what fruits are not suitable for eating. This shows that everyone is blindly consuming fruit. Without any common sense about fruit consumption, a well-intentioned person giving bananas to a diabetic patient might be misunderstood. As a fruit retailer, our responsibility is to teach everyone how to consume and eat fruit reasonably. In this regard, I will post posters about the characteristics of each fruit and the groups suitable for consumption in each store, as well as the identification methods of good and bad grades, to guide everyone to healthy consumption.
3. Provide a variety of services to target different consumer groups: Fruit consumers are generally divided into two types: eating for themselves and giving as gifts. In response to the psychological and packaging needs of gift-giving people, we will specially design some foldable or combined packaging combinations of different capacities (3G, 5G) and provide them to consumers for a fee. In other words, customers can combine and purchase fruits at will. If you need packaging boxes after purchasing, you only need to pay a certain packaging fee to get packaging boxes in the store (which can be divided into birthday celebrations, visiting patients, visiting relatives, etc.), and you can also get a greeting card. In this way, consumers can not only understand consumption, but also avoid buying expensive gift-packed fruits from traveling merchants or other merchants, while ensuring quality.
4. Dig deeper into the characteristics of fruits and other needs of consumers: As people’s income increases, more consumers begin to drink fresh juice. In response to the needs of consumers, every fruit chain store will have free juicers for customers to use. After purchasing the fruits, customers can wash the fruits with free water and use the juicer to squeeze the fruits into juice for free. The company will not charge any fees if customers bring their own containers. If the customer wants to take the juice to home, work or drink on the road, the company will provide a set of containers (including a plastic cup, a straw, honey, sugar, etc., and help the customer seal it) for a fee, so that the customer can put the fresh juice Take the squeezed juice anywhere and drink it. In terms of hygiene, every time a customer uses the juicer, the staff will disinfect the machine and then put it into a disinfection cabinet to ensure hygiene.
How to write a complete personal business plan 2
1. Entrepreneurial goals
Business goals
Establish the first store in __ College Professional dessert shop——__ Dessert Shop, its business scope is Chinese and Western desserts.
Varieties include ice cream cakes, ice cream, ice cream cookies, smoothies, shaved ice, sugar water, soup (dew), porridge, juice, flavored dairy products, puddings, medicinal nourishing stews, and herbal teas Guiling paste, traditional Chinese dim sum, etc.
Business purpose
Sweet, healthy and fashionable.
2. Market and Competition Analysis
Market Introduction
__ College is a very young school, it has only been established for more than 2 years. Currently, there is a lack of a dessert shop on campus that can be managed systematically. The Xintian Dessert Shop proposed in this plan fills such a gap.
Market competition analysis
__ College is a young school. All facilities in the school are being improved. Resources are scarce. The consumption environment of students is even more worrying. Food problems need to be solved urgently. . Our service tenet can overcome the above-mentioned difficulties, meet the needs of target consumers, and quickly enter this market. Our business philosophy can support our sky. After analysis, we can develop this market. Xintian specializes in desserts and adheres to branded, differentiated and humane management. Use the silent penetration method of moisturizing things to establish and expand visibility and reputation, so that consumers can go from knowing me to loving me and buying me.
Target Customers
Some people mistakenly believe that girls like sweets more than boys, but this is actually a mistake. In fact, there is no gender distinction in taste preferences. Many boys also like desserts. In order to maintain a slim figure or lose weight, many girls often regard sweets as a scourge. And now consumers are becoming more and more sensible. Therefore, Xintian’s target customers are all students in the school.
3. Product and Service Features
Professional raw materials, more peace of mind
Xintian is a regional supplier of well-known brands of drinking water, dairy products and other raw materials Establish a cooperative relationship and mark the ordering area and various promotional materials in the Xintian store. From the perspective of trustworthy raw material suppliers, we give customers a feeling that food safety is definitely guaranteed.
Rich varieties, more choices
It’s hard to agree with everyone. Xin Tian tries his best to adapt the taste of desserts to customers with various tastes. There are many styles of desserts available for all kinds of customers to choose from.
Comprehensive nutrition, more healthy
In addition to ordinary iced desserts, Xintian operates a variety of products. If you want to start a business, go to the Youth Entrepreneurship Network to find projects. There are also some in southern my country The popular herbal nourishing stews, herbal teas, and turtle paste are popular in the region. The price list lists the supplement ingredients, medicinal nourishing effects, indications, etc. contained in each dessert so that customers can choose according to their needs. A low-calorie dessert with good beauty benefits, especially for girls who love beauty. Eating desserts and maintaining a good figure not only do not conflict with each other, but they can also be nourished through food supplements.
Standard service, more satisfaction
Xintian employees are divided into four categories: management, dessert processing and production, ordering and cashiering, and store cleaning. Wear uniform uniforms for operations and services. Employees are required to have professional skills, use Mandarin uniformly for services, establish strict service management standards and complaint return mechanisms, and conduct strict supervision and management.
4. Site Selection Analysis
The store is located at the east end of the first floor of the __ College Canteen. It can make full use of the tables and chairs in the canteen to accommodate more customers.
5. Personnel and Management
Personnel
Every employee of Xintian must be professional, including ordering cashiers and store cleaning staff. Individuals must undergo strict training to ensure standardized operations during normal work. The management staff consists of 2 personnel management and business management personnel, each requiring a bachelor's degree or above, excellent professional quality and good practical operation ability; the dessert processing and production staff includes 2 formulators and 6 processing operators, requiring a college degree or above, major Excellent quality and good practical operation ability; a number of ordering cashiers and store cleaning staff, who will take up their posts after strict training. All employees must apply for health certificates.
Management Thoughts
The prerequisite for excellent scientific management is to determine and implement correct and advanced management thoughts. We will adopt a people-oriented management philosophy that values ??teamwork. Pay attention to personal development and respect personal value. All functional departments coordinate and cooperate with each other to achieve the overall development of the restaurant and achieve the effect of 1+1>2.
Management philosophy
(1) Respect the independent personality of catering industry personnel
(2) Supervise one level below: superiors plan and manage subordinates, and subordinates should Obey the work instructions of superiors and try their best to complete the tasks assigned by superiors.
(3) Mutual supervision: Management supervises the work of employees, and employees can also put forward their opinions or insights to their superiors.
(4) Create a collective atmosphere: not only superiors and subordinates must feel the strict discipline of the dessert shop, but also care for employees so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.
(5) Treat everyone equally, do their best, and give full play to their talents
Management team
Investment is a business of managing talents. We will build a management team with direct skills and experience in various influential positions, and welcome all talents who are interested in pursuing the development of our dessert shop to join our dessert shop.
Management system
Establish strict service management standards and a complaint return mechanism, and conduct strict supervision and management. Improve employee codes of conduct, assessment system and reward and punishment system.
6. Corporate Image
Media Advertising
Consider media methods such as TV advertising or print media as the most feasible publicity channels. Investigations have confirmed that high quality Desserts can establish a good brand image through beautiful TV commercials or print media. In addition, especially when new students start school, we will distribute leaflets, set up promotion points and receive consultations.
Image Endorsement
Make a cute sweet-hearted mascot, use cartoon shape as image endorsement, and embody the corporate purpose of sweetness, health and fashion from the cartoon shape.
Store layout
Xintian’s store should be clean and bright, with clear windows. Infiltrate a sweet, healthy and fashionable corporate culture. Various types of special bowls and plates are used according to different dessert varieties. The dishes are elegant and refined, making customers feel comfortable as soon as they look at the tableware.
7. Promotional Decisions
Food Manual
Develop a Xintian healthy and fashionable food manual. The content introduces famous snacks from various regions in China, the latest delicacies and desserts, and the latest medicinal formulas for health and beauty, etc. This manual is revised once a year and is placed in the store for customers to read.
Holiday Activities
During major festivals such as New Year, Dragon Boat Festival, Mid-Autumn Festival, and Western Christmas and Valentine’s Day, open-air themed activities are organized on campus or outside the store to enhance consumption. readers’ impressions of Xintian products. The activity provides corresponding rewards to participants by distributing express flyer advertisements, conducting product knowledge question contests, and organizing small performances. Prizes include small gifts printed with sweet-natured cartoon patterns, coupons and coupons for tasting the latest products. Each event costs about 1,000 to 2,000 yuan.
Wishing Trees
There are two wishing trees in the store, and you can get wishing cards with purchases. You can hang the written wish cards on the wishing tree. On the first Sunday of each month, the store staff will collect the wish cards and use a lottery to select wishes that cost less than 300 yuan to realize to help customers realize them.
The store always stocks various small gifts, such as sweet cartoon-shaped balloons, cards, etc. Customers who spend over 60 yuan at one time will receive a free cartoon card, and those who accumulate a set of three cards will receive a 6-inch ice cream cake. Customers can also purchase discount cards, each priced at 9 yuan. Card holders can permanently enjoy a 8.2% discount on any product in the store except new products and special offers. Rely on superior quality and flexible promotion methods to win a stable customer base.
8. Financial needs and applications
Opening costs
Tables, chairs, bowls, spoons, kitchen utensils, disinfection cabinets and other equipment
Prepaid store Rental, decoration
Raw materials
The above items will be handed over to professionals for budget assessment.
9. Development of __
Based on the strength of the enterprise, Xintian starts from the market of Nanjing Normal University Taizhou College and looks at the market of five universities in Taizhou. , and gradually developed into chain stores.
Specifically, it is divided into the following three steps:
1. Based on the __ market
Occupy a certain share to fill the market gap of Nanjing Normal University Taizhou College, make the enterprise professional, standardized, and develop steadily .
2. Occupy the __ college market and establish a chain mechanism
After the corporate image is accepted and people start to like it, chain stores will be opened in five universities in Taizhou according to demand. Learn business management experience in actual operations.
3. Go to the __ market and open up franchise operations
Be able to obtain good control and normal operation in the Taizhou market, have certain circulating capital, be well-known in the region, and master a certain market operation system After applying for the independent intellectual property rights of the product based on theoretical and operational experience, we expanded chain stores in Taizhou and opened franchise operations.
How to write a comprehensive personal business plan 3
1. Market analysis
For a long time, domestic residents have had a negative attitude towards the "kitchen" due to their low living standards. The consumption of small household appliances as the main service target and "bathroom" is very small. According to statistics, the current average number of small household appliances owned by urban households in China is only three or four types, while the statistics in European and American countries are as high as 37 types. According to statistics, at least 2.6 million households in China move into new homes every year. As people's living standards improve and they pay more and more attention to "kitchens" and "bathrooms", the accelerated popularization and upgrading of small household appliances will surely create amazing market momentum. The market development prospects of small household appliances are very broad. In the next 2 to 3 years, my country's small household appliance industry will enter a golden stage of development, and the annual growth rate of market demand may exceed 30%.
Currently there are only two types of small household appliances for bathroom heating: bathroom heaters and heaters. There are currently 376 companies producing bathroom heaters in the country. Domestic sales were estimated at 4 million units in 2001, 5.5 million units in 2002, and 7 million units in 2003, with sales exceeding 1 billion yuan. Among urban households, the ownership rate of bathroom heaters is less than 15% (in 2004). Domestic consumers' recognition of bathroom heaters reaches 82%, and the market space is huge.
Bath heaters have an absolute advantage in bathroom heating equipment. Among them, Hangzhou Aopu bathroom heaters had annual sales of 260 million yuan in 20__, ranking first in market share. At present, most of the manufacturers that produce bathroom heaters and heaters are concentrated in Zhejiang and Guangdong, but most of them are small factories. Most of them are imitations or OEMs, and their independent research and development capabilities are not strong.
In the Yangtze River Basin of my country, most residences do not have heating, and bathing and heating in winter have always been a big problem. Although there are bathroom heaters and heaters, people are looking forward to a simple and effective heating appliance. According to my survey, people have a good impression of this product and the market potential is huge.
Compared with the bathroom heater and heater market, the sales market of this product is at least 500-100 million yuan.
We can take advantage of our patented technology to quickly occupy the bathroom heating equipment market and establish our own brand and sales network.
(The above data comes from "Consumption Daily", China Household Electrical Appliances Association)
2. Our goal
Our goal is that in 20__ Make samples and enter the market, develop 10-15 agents at the prefecture level or above, with sales of more than 2 million yuan, reaching 5 million sales in 2007, and 20 million sales in 20__, with profit margins maintained at 30% - -50%.
3. Use of funds
Since this product has never been on the market before, the initial sample trial production, mold development and other expenses will be relatively large, estimated at 100,000-150,000 yuan;
Various certifications, licenses, trademarks: 50,000 yuan;
Company establishment, purchase of related office supplies, personnel recruitment, company website, etc.: 100,000 yuan;
Rent, water and electricity bills, staff salary (half a year): 150,000 yuan;
Participation in exhibitions, advertising fees: 100,000 yuan;
Small batch production cost (5,000 pieces): 200,000-250,000 yuan;
Working capital: 200,000 yuan.
Total: 1 million yuan.
4. Product cost and profit analysis
In order to save costs and reduce investment risks, the initial small batch production will mainly be outsourced processing, and production equipment will not be purchased for the time being.
This product mainly includes: barrel, lid, heating plate, leakage protector, anti-dry burn protector, switch, steam adjustment plate, base, and sealing ring. Among them, the heating plate is 7-8 yuan, the leakage protector is 12 yuan, the dry-burn protector is 1.5 yuan, the switch is 0.5 yuan, and the rest are plastic parts, priced at 15 yuan. In addition, product packaging, wiring screws, freight, etc., the total cost is 40 yuan. the following.
The wholesale price is tentatively set at 80 yuan, and the gross profit per unit is 40 yuan. It is estimated that the investment can be recovered and a slight profit will be made in two years.
(The above data is from the surveyed spare parts dealers, and may fluctuate downward)
5. Sales prospects
There is currently no similar product on the market Products, product sales pressure is less. It is recommended to use the existing sales network of electrical appliance wholesalers in various places for agency sales. We have contacted many merchants and have initially reached sales intentions.
6. Cooperation plan
This patent project is a non-service invention, and the patent rights are owned by individuals. The specific cooperation methods shall be negotiated and agreed upon by both parties.
7. Raw material supply plan
Outsourced production is possible, no special requirements.
How to write a personal business plan 4
Project name: Three-dimensional mixed breeding of fish, ducks and chickens
Project location: __ Village
Total project investment: 100,000 yuan
1. Project construction background
Under the continuous guidance and encouragement of the Yu County Party Committee Organization Department for college student village officials to take root at the grassroots level and innovate and start businesses , under the correct leadership and careful guidance of the Shangshe Town Party Committee and Government, we will give full play to our professional advantages and combine with local conditions to guide farmers to actively start businesses and increase their income, and create a three-dimensional mixed breeding center for fish, ducks and chickens.
2. Evaluation of the economic and social necessity of the project
Qiulin Village is a traditional agricultural village with a large surplus labor force. Due to the low yield of the planting industry and the special geographical location of Xiaogang Village, a large number of laborers have migrated to work. How to increase farmers' income during this important period of strategic adjustment of rural economic structure and adjustment of rural industrial structure has become a major issue. A current problem.
People in Qiulin Village have traditional breeding habits and are highly motivated to breed. However, due to a single variety, primitive production, backward technology, and inadequate epidemic prevention work, the survival rate is low and even causes a large number of fish and duck deaths, which has seriously affected the population. It has caused huge economic losses to farmers and severely affected farmers' enthusiasm for breeding. In addition, the smaller scale of breeding has not brought due economic benefits to farmers. Therefore, it is an urgent issue for rural breeding to allow farmers to truly increase their income from breeding and solve the employment problem of rural surplus labor.
3. Market demand analysis and forecast
As daily consumer goods, aquatic products and poultry have huge market demand. The dining tables of thousands of households, guesthouses, hotels, etc. are all places where charm can be exerted. The fish, duck, and chicken breeding industry breeds huge business opportunities. As people's living standards continue to improve, consumer demand will rise linearly year by year, and the market outlook is promising.
Based on reality, focus on the regional location and market characteristics of Yu County. Most of the fish, ducks and chickens on the local market today are supplied by farmers from other places, and transportation costs account for a large part of the product cost, resulting in a significant increase in product market prices. In addition, consumers generally report that the product quality is low, and the majority of consumers are more Willing to buy local native products. Therefore, high-quality native breeding industry has great development potential and prospects in our county.
4. Project construction content and scale
1. Scale
The farm has a water area of ??about 23 acres and a mountainous area of ??about 40 acres. The site structure is reasonably distributed and suitable for the development of three-dimensional breeding industry. The overall plan is to breed 40,000 fish from four major species, 1,000 meat ducks and 1,000 native chickens.
2. Specific construction content
(1) Farm reconstruction
River branch repair and drainage diversion construction, preliminary planning and construction into four major water surface breeding areas District, the estimated investment is 10,000 yuan.
(2) Construction of breeding sheds
Initial construction of 6 duck houses, 4 chicken houses, and 4 nursery houses, with an investment of 15,000 yuan in the first phase.
(3) Other expenses
Forage planting fee is 2,000 yuan, purchase of chickens, ducks and fish fry is 6,000 yuan, feed fee is 40,000 yuan, epidemic prevention fee is 6,000 yuan, river branch contracting The fee is 8,000 yuan/year, the rental fee for nursing space is 3,000 yuan/year, and the daily expenses are 10,000 yuan, total: 75,000 yuan
Total initial investment: 100,000 yuan
5. Project investment benefit analysis
Each duck earns 5 yuan. Calculated based on a survival rate of 85%, it is estimated that each batch of ducks will earn 4,200 yuan. Five batches of ducks will be slaughtered in a year, with an income of 21,000 yuan
The income of each chicken is 7.5 yuan. Calculated based on the survival rate of 85%, the income of each batch of chickens is estimated to be 6,200 yuan. Two batches of chickens are slaughtered in a year, with an income of 12,400 yuan.
The estimated income of fish farming is 30,000 yuan
Estimated total income: 53,000 yuan
6. Source of funds
The farm is a joint venture with villagers, with a personal investment of 40,000 yuan. In order to get the farm on track as soon as possible, more Good for faster development. We are in urgent need of 60,000 yuan, and hope that superior leaders will provide policy and financial support.
In summary, this project requires low investment, quick results, strong risk resistance, and strong scientific rationality and feasibility. The investment will be recovered in the third year of implementation of the project. More importantly, it can serve as a demonstration and lead, guide a road to wealth, stimulate the enthusiasm of the villagers for innovation and entrepreneurship, and demonstrate the pragmatic spirit of our county's college student village officials to take root at the grassroots and serve the countryside.
About how to write a personal business plan 5
The company adheres to the business creed of "market-oriented, customer satisfaction as the purpose", "innovation, enterprising, integrity, enthusiasm" "The enterprise spirit of "people are harmonious, strict and high" corporate management philosophy, serving the public and giving back to the society.
1. Services and Products
Our company is positioned as a new education and service industry, and its main customer groups are students and parents in rural areas with certain spending power. The lecturers hired by the company are all outstanding students from well-known universities such as Tianjin University and Nankai University. Through three rounds of trial lectures, course batches, and 360-degree assessments, they provide low-cost and high-quality courses to rural students. In addition to face-to-face courses, in view of the relatively scattered characteristics of rural students, we provide an online distance education platform and burn some courses into CDs to meet the personalized learning needs of students to the greatest extent. During the winter and summer vacations, we will organize training camps, invite well-known professors and outstanding seniors to communicate with students, organize practical activities, and cultivate comprehensive qualities.
2. Market Competition Analysis
Rural education is the focus of China’s education reform and development. According to statistics from authoritative organizations, the rural population in China (Mainland) accounts for 65% of the country's total population. The population quality is low, and the illiterate and semi-illiterate population is _ billion. Among the rural employed population, illiterate and semi-illiterate people account for 35.9%, and those with primary school education account for 37.2%. , the number of college students per 10,000 population is _, and the average education level is _ years. In recent years, due to the imbalance of education expenditures, the gap between urban and rural education and knowledge has increased significantly, which is mainly reflected in the teaching facilities and teacher quality of public schools. As the demand for rural education increases, the demand for formal private training institutions in rural areas has also greatly increased. At present, most training is organized by informal individuals, or short-term training is conducted by some urban training institutions in the form of public lectures, with little teaching effect.
In order to make up for the gap in rural education, the core competitiveness of the company's education and training is as follows:
1. Low cost, the teachers hired are college students, and the teaching cost is low;
2. The company has a complete training and assessment system, and the quality of the courses is guaranteed;
3. It has distance education platforms, teaching CDs, etc., and rich teaching resources.
3. Marketing
In order to build our company's brand, we will invest a lot of money to promote this product. First, reasonably segment the company's course products and prices and set different prices. In terms of marketing, in the early stage, market penetration strategies were used to promote corporate image, build brands, and increase market share; in the later stage, we strengthened curriculum development and design, enriched teaching content, introduced new products, and shifted the focus from hard publicity to cooperation with various schools. On the campus, various competitions are held and scholarships and bursaries are established.
4. Capital Contribution Description
The company plans to have a registered capital of _ ten thousand yuan, of which each founder will raise __ ten thousand yuan by himself to ensure the team's management of the company.
5. Investment Return and Exit
Currently, there are three main ways to withdraw venture capital internationally: IPO, acquisition, and cancellation. Among them, companies that adopt the IPO method usually need the support of a sound capital market; while cancellation means the failure of venture companies. Therefore, combined with our company's business objectives and the current situation of China's capital market, we decided to adopt the method of acquisition by the managers themselves or by venture investors continuing to hold shares and becoming strategic investors. We are confident that the second method will become a strategic investor. The first choice for investors, if we choose the first method, we will achieve complete withdrawal of venture capital in the fifth year.
6. Risk Analysis
Although Qiming Education Company has a broad sales market and a large customer base, risks are bound to exist, so the team will have a strong sense of responsibility for investment The responsible person is responsible for comprehensively analyzing the various risks and response strategies that the company will encounter after operation.
7. Business Forecast and Financial Analysis
Based on the company’s characteristics of large cash flow and fast turnover, the company has established a good financial system and implemented a pay-as-you-go financial system. , so that every penny can be used for its purpose and continue to appreciate.
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