1. Marks that are the same as or similar to the name and national flag of the People's Republic of China;

2. Signs that are deceptive and easy to mislead the public about the quality and other characteristics of goods or the origin;

3. Signs with the nature of ethnic discrimination and gender discrimination;

4. Prohibition clauses of other trademarks.

Legal Basis

Items 1-2, 6-8 and 2 of Article 1, Paragraph 1 of the Trademark Law of the People's Republic of China

The following signs may not be used as trademarks:

(1) The national name, national flag, national emblem, national anthem, military flag, military emblem, etc. of the People's Republic of China

(2) identical with or similar to the name, national flag, national emblem and military flag of a foreign country, except with the consent of the government of that country;

(6) having ethnic discrimination;

(7) deceptive, which easily leads the public to misunderstand the quality and other characteristics of the goods or the place of origin;

(8) It is harmful to socialist morality or has other adverse effects.

the names of administrative divisions at or above the county level or foreign names known to the public shall not be used as trademarks. However, unless the place names have other meaning or are part of collective trademarks or certification trademarks; Registered trademarks using geographical names shall remain valid.