Who is the number one new brand? NIO? ideal? Xiaopeng? In April, the new power brand with the highest delivery volume was Nezha.

Nezha has recently launched a new model called the "Model 3 Youth Edition" - Nezha S. Both product design and configuration are full of sincerity. It is a new energy model worth looking forward to this year. What kind of brand is Nezha? What kind of car is Nezha S?

Nezha is actually a veteran among the new forces. The company behind it, Hezhong New Energy, was established in 2014. The Nezha brand was officially released in June 2018, and the brand's first model, Nezha N01, was released in July. However, compared to the many groundbreaking models such as NIO ES8 and Ideal One, Nezha’s first product is lackluster.

Perhaps it seemed at the time that Nezha was also one of the many new forces playing for votes. However, in the past two years, Nezha has become a dark horse among new forces, emerging from many third-tier brands. Since last year, Nezha has firmly become the "fourth" among the new forces, second only to Wei Xiaoli. It has sold more than 10,000 units per month for many months, and has entered the top three of the new power sales list many times, disrupting Wei Xiaoli's situation. Nezha Auto is still a new powerful car company that has gone overseas. In 2019, it launched a right-hand drive version of Nezha V. It is currently the only brand among new forces that can provide right-hand drive products. Since then, it has also entered the European market.

Why can Nezha disrupt the new power market? It is inseparable from the positioning of this brand: like Wuling, it uses the banner of People's Automobile and its products have outstanding cost performance.

Nezha N01 has been discontinued. Nezha Auto currently has two main products: Nezha U and Nezha V. Nezha U is a compact SUV. The overall product strength is quite satisfactory, similar to other second-tier new products. However, in terms of price, it is quite competitive, with the main models priced below 150,000.

Nezha V is the main sales force of Nezha, accounting for 71% of Nezha car sales in 2021. The reason why the sales performance is good has a lot to do with its unique positioning. This is a small SUV positioned in the same class as the A0, with five doors and five seats, and a good luggage space. Before the price increase due to raw materials, the price was only less than 80,000. Cars with similar space are more expensive than it, and cars that are as cheap as it do not have its practicality.

As a small car with a price of less than 100,000 yuan, Nezha V also has a wealth of intelligent configurations. Whether it's a larger central control screen, L2-level assisted driving, or even automatic parking, it's all available. In a market where other new power brands focus on high-end products, Nezha focuses on making smart cars accessible to the masses. Although there is a certain gap between the design and materials used by other new power brands, and the battery life is relatively conservative, the configuration, function and experience are as much as possible. consistent. Therefore, we have gained a good mass base in the past two years. Nezha S is built on Nezha Automobile’s latest Shanhai pure electric platform and is positioned as a mid-sized sports coupe. This is also a popular positioning at present. Similar models include BYD Seal, NIO ET5, etc. From the appearance point of view, Nezha S has also reached the mainstream aesthetic level, smooth and natural.

In terms of interior, this car has a relatively simple design. Design and materials have never been Nezha’s strengths. The highlight design of the interior is the AR-HUD instrument, 17.6-inch vertical central control screen, and 12.3-inch passenger entertainment screen, which take care of all the functional needs of the front-row drivers and passengers.

With its pretty good appearance, this new car also has several highlights:

Highlight 1: Wheelbase 2980mm

As an electric car , Nezha S can be said to have maximized the advantages of space. Its length, width and height are 4980m, 1980mm and 1450mm respectively, and the wheelbase is 2980mm. You may not have an idea just by listing the numbers, but the wheelbase is already the same as that of Touron and Lanjing.

Among the new energy mid-size cars currently attracting much attention on the market, the relatively large BYD Seal has a wheelbase of only 2920mm, which is half a level smaller than the Nezha S. Weilai ET5 and Tesla, which have a wheelbase of less than 2900mm, are even smaller.

Highlight 2: Huawei technology blessing

Nezha S, which was born on a new platform, also has strong assisted driving capabilities. According to the information currently released, it will be equipped with an intelligent driving solution called TA PILOT 4.0. The hardware of this solution comes from Huawei and is derived from Huawei's MDC610 technology platform. It has 2 solid-state laser radars, 13 auxiliary driving cameras, 5 millimeter-wave radars, and 12 ultrasonic sensors, which are on par with the current smart driving solutions of new forces.

Of course, although the hardware comes from Huawei, the configuration is also in line with the mainstream. However, the software level of this system was independently developed by Nezha, so whether the actual effect can achieve the same effect as Huawei's still needs further testing. Nezha S does not use Huawei's full set of smart cockpit technologies, but since it has taken the first step of cooperation, there may be more in-depth cooperation in the future.

Highlight 3: Two power modes

Nezha S currently announces two power modes, both a pure electric version and an extended-range version. The pure electric version has previously announced the parameters of the four-wheel drive version, using a front and rear dual motor configuration with a combined power of 462 horsepower, a peak torque of 600N·m, and an acceleration of 100 kilometers per hour in only 3.9 seconds. In terms of cruising range, there will be a cruising range of 710km under NEDC standards. Previously, Nezha’s battery life was considered to have a good reputation.

Most of the parameters of the extended-range version have not been announced. According to previous information, it is equipped with a 75-horsepower range extender. According to the manufacturer's promotion, it has a cruising range of 1100km. Overall, in today's increasingly involutional new energy field, the pure electric version's acceleration data is still very competitive. In terms of battery life, I don’t know about other aspects. Nezha S also uses a front double wishbone and a rear five-link independent suspension structure, with a 50:50 weight distribution, a 450mm low center of gravity, and can reach 80km/h in the elk test. As Nezha’s new flagship product, it must have put a lot of effort into tuning.

First of all, the size and space are sufficient. The nearly cross-class size makes the space worth looking forward to. Whether it is length, wheelbase or width, it is already close to the Xpeng P7, which is also a leap forward.

Secondly, the configuration is also rich. In addition to the smart driving configuration mentioned above, the main and passenger seats support 12 and 6-way electric adjustment, heating, ventilation and massage. There may be a lack of fancy configurations, but there should be a lot of practical configurations. Nezha, which focuses on the concept of smart cars for civilians, may have fewer comfort configurations, but its smart configurations should be relatively comprehensive.

The last point is: the price is worth looking forward to. Nezha's main focus is cost-effectiveness, and I think Nezha S is no exception. When the new car information was first revealed last year, it was reported that the price would be between 140,000 and 200,000 yuan. Nowadays, due to the influence of various factors, the price of trams has generally increased. Such prices are obviously too realistic. We believe that this car will focus on the relatively vacuum market of 200,000 yuan, mainly under 200,000 yuan. Nezha S, which assumes the role of Nezha's flagship, may also have a top-end model with a price exceeding 250,000.

Nezha has had quality disputes. Previously, Nezha experienced a major quality crisis. Nezha V's brakes had quality problems and received a large number of complaints from car owners. However, Nezha responded relatively quickly and quickly solved related quality issues. As a new power brand, the first batch of models should still adopt a wait-and-see attitude, and the quality of subsequent batches should be improved. Nezha's service quality is not as good as other new forces. Nezha, which focuses on affordable prices, is far inferior to other new forces that focus on high-end products in terms of brand building. Whether it is pre-sales or after-sales service quality, there is a certain gap with other brands. There have been many related complaints on the Internet before.

In short, this is a new car worth looking forward to and worthy of further attention. Just like this brand's user positioning, some consumers who like to try new things and value cost-effectiveness, and those with a budget of 150,000-250,000, are worthy of considering it.