Up to now, Yuyao has 11 administratively recognized Chinese well-known trademarks such as "Yuli", "Great Wall", "Dafeng", "Qiaopu", and "Shengjiu", ranking first in the city with Yinzhou First, at the end of 2009, the city only had 3 administratively recognized Chinese well-known trademarks. In less than three years, the total number has nearly quadrupled, and both the increment and growth rate are among the best in the province. The person in charge of the Trademark Advertising Supervision and Management Section of the Yuyao Industrial and Commercial Bureau said: In addition to strictly and quickly investigating and punishing illegal activities that infringe on the exclusive rights of well-known trademarks, the Yuyao Industrial and Commercial Department also combats malicious registration, implements cross-category protection, and prevents enterprises and companies from registering under trademark names. Domain names and other aspects will be maximized to protect well-known trademark companies. ?
Leveraging policies to build a brand echelon
In recent years, the Yuyao Industrial and Commercial Bureau has successively formulated two trademark development plans for the 11th Five-Year Plan and the 12th Five-Year Plan, which were released by the Yuyao Municipal Government. elevated to government action. At present, the 11th Five-Year Plan for Trademark Development has been fully completed, and the 12th Five-Year Plan for Trademark Development has also been formulated. According to the plan, by the end of this period, Yuyao will have established a relatively complete working mechanism for trademark registration, use, cultivation, development, and protection. At the same time, the end-of-period target number of newly added well-known trademarks was increased by 50%, and the brand economy was promoted to continuously increase in scale and quality by actively increasing pressure on brand building.
The Yuyao Municipal Government has also issued a reward policy specifically for enterprises to create trademarks and brands. Newly acquired Ningbo City Famous Trademarks and Provincial Famous Trademarks (well-known trade names) will be given rewards of 50,000 to 100,000 yuan respectively. ; For newly obtained geographic certification trademarks and collective trademarks that have achieved industrialization effects, a reward of 300,000 yuan will be given; for newly obtained administratively recognized Chinese well-known trademarks, a heavy reward of 500,000 yuan will be given, and the township (street) government will also provide supporting rewards. .
Ningbo Antuo Industrial Co., Ltd. was one of the three companies that received heavy awards last year. After the trademark "Antuo ARROW" and the picture were recognized as well-known trademarks at the end of last year, it has received a total of financial rewards at the city and town levels. 650,000 yuan. Zhang Jinqing, the legal representative of the company, said: The government's special incentive policy provides strong support for the company's transformation from "manufacturing Antuo" to "brand Antuo". ?
Every year, Yuyao Industrial and Commercial Bureau will select 3~4 well-known trademarks from the recognized famous trademarks in the province as well-known trademark cultivation objects, and adopt different cultivation and guidance measures in a targeted manner to ensure that Key objectives are focused on cultivating, forming a layer-by-layer progressive working mechanism. At present, the reserve echelon of Yuyao's well-known trademark certification has 3 first-tier reserve trademarks and 5 second-tier reserve trademarks.
Strengthen administrative guidance and establish a brand guidance station
In April this year, the trademark "Shengjiu" of Ningbo Shengjiu Cabinet Lock Co., Ltd. located in Dayin Town, Yuyao was acquired by the Trademark Office of the State Administration for Industry and Commerce. It was recognized as a well-known trademark in China, and the Yuyao Industrial and Commercial Department played a key role in it.
Yao Chunliang, general manager of the company, told the author: After we launched the application for administrative recognition of well-known trademarks last year, Shang Guangke of the Industrial and Commercial Bureau and Lubu Industrial and Commercial Office came to the door many times to provide administrative guidance and help the company collect, After sorting out relevant information and based on our company's own actual situation and industry characteristics, we selected trademark management cases as the key breakthrough direction for identification and declaration. The industrial and commercial staff made at least dozens of trips to lay the foundation for the company's major honor of obtaining a well-known trademark. a solid foundation. ?
In recent years, the Yuyao Branch has organized and carried out a series of activities such as the "4.26" Intellectual Property Protection Publicity Week, "Sending Plates to Enterprises, and Sending Bids to Fields" every year, and invited well-known domestic scholars. Hosting large-scale activities such as the "Enterprise Transformation and Upgrading and Brand Strategy Report", brand forums, etc., a brand-building craze has arisen among the city's industrial and commercial enterprises, especially key enterprises.
Yuyao also has another powerful tool for creating well-known trademarks, which is the brand work guidance stations located in 21 towns and villages in the city. Each guidance station supports enterprises in creating brands according to the "government-led, industry and commerce-oriented" model, and effectively improves the quality of enterprises. It increases the enthusiasm and confidence of enterprises in striving to create famous trademarks. Among them, Yangming Street Guidance Station alone helped three key enterprises in its jurisdiction complete the administrative recognition of well-known trademarks in just two years.
Intensify efforts to protect trademark brands. After trademarks such as QIAOPU? and ?生久? were recognized as well-known trademarks in China, the trademark owners successively established company anti-counterfeiting offices under the guidance of the industrial and commercial authorities to specifically organize and carry out anti-counterfeiting operations. action.
To this end, on the one hand, the Yuyao Industrial and Commercial Department worked with enterprises to collect clues about trademark infringement; on the other hand, it carried out special rectification of well-known trademark infringement in related industries, which effectively curbed the infringement of criminals. . It is understood that the bureau has investigated and dealt with 8 cases of infringement of the "QIAOPU" trademark this year, seized more than 1,950 infringing cables and 8 tools, and fined 83,000 yuan.
In recent years, Yuyao Industrial and Commercial Bureau has continued to increase the protection of the intellectual property rights of well-known trademarks, actively helping well-known trademarks such as "Sacon" and "Fidelity" to fight against counterfeiting and sometimes even go to Chongqing and Guangdong. , Shandong and other places have carried out anti-counterfeiting and rights protection actions, which have better safeguarded the brand image and legitimate rights and interests of local enterprises.