E?LAND ??is a famous Korean ready-to-wear brand. E-Land has 11 branches in six countries including South Korea, China, the United States, the United Kingdom, Vietnam and Sri Lanka. E-Land was established in 1980.

E-Land was born in 1980. Before entering mainland China, this brand of clothing has been exported to the United States. Its main target is American college students. The brand logo is a cute puppy bear pretending to be a college student. It carries a portable A handout or a book, or carrying a backpack, wearing a baseball cap, plaid shirt, khaki pants, and basketball shoes, looking like a bear.

E·LAND is a brand rooted in the traditional culture of New England in the United States. It is based on 8 famous universities in the New England region of the eastern United States: Brown University, Columbia University, Dartmouth University, Cornell University It is based on the Ivy League school composed of Harvard University, Binzhou University, Princeton University and Yale University. It emphasizes classics and tradition and is positioned in the American university campus style.

E-Land owns many brands such as E?LAND, TEENIE WEENIE, ROEM, EBLIN, PLORY, SPAO, PRICH and so on.

Extended information:

1. Subsidiary companies:

E-Land Group has 15 subsidiaries in 6 countries around the world. Among them are the parent company of Eland Group, E·LAND for adult casual wear, E·LANDWORLD for children's clothing/underwear, DECO and E.L. INTERNATIONAL for women's formal wear, as well as Korea's only large discount supermarket 2001OUTLET, LEAD for decoration, and E.BUSINESS , E.LAND SYSTEMS specializing in consulting, FRANCIA in the furniture business, NEWCORE, a large department store, etc.

2. China E-LAND Group

China E·LAND CHINA As an important part of E-LAND Group’s globalization strategy, it was founded in 1994 and is headquartered in Shanghai. After more than ten years of continuous innovation rooted in the local area, the group has more than 40 brands and more than 7,000 stores in more than 100 large and medium-sized cities across the country. Since 2010, China E-Land has successively introduced retail, catering, tourism and other business units, and its core businesses have continued to expand, becoming a leader in reform and innovation in China's fashion retail market.

Baidu Encyclopedia—YiLian

YiLian official website—Group introduction