Dongfeng Motor

Dongfeng Motor Company

Dongfeng Motor Company was founded in 1969 and is a backbone enterprise in China's automobile industry.

After more than 30 years of construction, Shiyan (mainly engaged in medium and heavy commercial vehicles, parts, and automotive equipment businesses) and Xiangfan (mainly engaged in light-duty commercial vehicles) have been successively built. Mainly production bases include commercial vehicles and passenger vehicles), Wuhan (mainly passenger vehicles), and Guangzhou (mainly passenger vehicles). The company's operations center moved from Shiyan to Wuhan on September 28, 2003.

The main business includes a full range of commercial vehicles, passenger cars, auto parts and automotive equipment.

At present, the product structure of the vehicle business has basically formed a pattern of half commercial vehicles and half passenger cars.

As of the end of 2004, the company's total assets were 76.89 billion yuan (RMB), net assets were 33.9 billion yuan (RMB), and there were 106,000 registered employees.

Entering the new century, Dongfeng Corporation focuses on participating in international competition and follows the development strategy of "integrating into development, cooperating and competing, becoming stronger and bigger, giving priority to becoming stronger", actively promotes strategic cooperation with multinational companies, and has successively expanded and enhance cooperation with the French Peugeot-Citro?n Group; conduct a comprehensive joint venture and reorganization with Nissan; expand cooperation areas with Honda; integrate and reorganize Yueda Kia, etc.

After the comprehensive joint venture reorganization, Dongfeng’s system and mechanism have undergone profound changes again.

In accordance with the modern enterprise system and international practices, a relatively standardized parent-subsidiary institutional framework has been established, and Dongfeng has become an international automobile group with investment and management control.

Dongfeng has built a complete R&D system, carried out extensive external cooperation in the field of R&D, established a full range of commercial vehicle and passenger vehicle R&D platforms and supporting systems, and further improved product planning and R&D processes. .

Dongfeng will continue to strengthen its own research and development capabilities and enhance its core competitiveness on the basis of digesting and absorbing advanced domestic and foreign technologies.

Looking forward to the future, Dongfeng has established its development positioning of "building a century-old Dongfeng with sustainable development, an international Dongfeng facing the world, and a Dongfeng that develops independently in the process of opening up."

The company will firmly seize the historic opportunity of my country's comprehensive construction of a moderately prosperous society and the continued strength of the domestic automobile market, and strive to achieve three-fold production and sales scale, operating efficiency and employee income through five years of struggle. The comprehensive strength is firmly in the leading position in the industry, and the Dongfeng brand has become an international brand.

In China, Dongfeng products are well-known to every household.

The "Dongfeng" brand trademark was the first in the automobile industry to be rated as a well-known trademark in China by the State Administration for Industry and Commerce.

The company’s quality system passed the ISO9000 review earlier.

The huge sales and service network covers all counties and cities across the country.