Sichuan Haidilao applied for trademarks such as Chidilao Haidilao. This move is to protect Haidilao’s trademark rights from infringement, and to use the weapon of intellectual property rights to safeguard the legitimate rights and interests of the company. Protect your trademark to prevent other brands from taking advantage of it.

Sichuan Haidilao applied for Chidilao Haidilao, a series of trademarks that look very similar to Haidilao, in order to protect Haidilao’s trademark rights from infringement. Previously, Haidilao sued the company because of other brands' trademarks? Haidilao, but was rejected and lost the lawsuit. From this, Haidilao Enterprise learned its lesson and registered a series of protective trademarks to protect the Haidilao brand.

In today’s era of intellectual property rights, Haidilao’s approach is undoubtedly a desirable approach. As an intangible asset, intellectual property has immeasurable value. It has a huge space for development and immeasurable space for creation. The economic value it contains is far beyond our imagination. Trademarks and brands are the intangible assets of an enterprise. As an operator of an enterprise, you should learn to use legitimate legal weapons to safeguard legitimate rights and interests and create a well-known and famous trademark.

Nowadays, many companies plan to get a good trademark for nothing, and use the "edge ball" method to name a trademark similar to a big name, confusing the public's audio-visual, and making the public think that this is a trademark. A big name. This is also the main reason why Haidilao Enterprises registered a series of protective trademarks. It is a very long road to build this brand from scratch, but it is easy to steal other people's trademarks through plagiarism. This will lead to chaotic market competition and unfair market chaos. , which will affect the development of the entire economy. As consumers, what we can do is keep our eyes open, correctly identify brands, and use all the means within our power to crack down on "fake big brands"; the national government should introduce corresponding and more complete policies to standardize market order.