165438+1October 10, Evergrande Automobile officially released the Hengchi logo. In addition, according to the knowledge and information of the enterprise, Evergrande New Energy Automobile Holdings (Hong Kong) Co., Ltd. applied for a number of "Hengchi" related trademarks at the end of July. International classification involves education and entertainment, office supplies, financial property management, design research and so on. At present, the status of trademarks is mostly "under registration".
According to the official explanation, Hengchi's logo means "protect the blue sky, win the Red Sea, the lion of the East, and stand out". Below the logo are the signs of "Hengchi" and "Hengchi". In fact, Hengchi logo has appeared many times in previous official publicity activities. This official release was officially announced and finally confirmed, and the logo is the same as before.
Evergrande's entry into new energy vehicles began with the famous "acquisition of LeTV" event. In 20 18, Xu Jiayin bought 0/00% shares of Hong Kong Ying Shi Company/Kloc-0 for HK$ 6.746 billion, indirectly acquired 45% shares of FF Hong Kong and FF USA, and embarked on the road of building cars.
Subsequently, 2065438+2009+65438+June 5, 2009, less than two months after "breaking up" with FF, Evergrande Health announced that it had successfully acquired the equity of NEVS 5 1%, an electric vehicle company, for US$ 930 million, and won a majority of the board seats. At that time, according to media reports, NEVS founder Jiang Dalong revealed that Evergrande found Guoneng Automobile after reconciliation with FF. After only half a month of contact, the two sides reached a cooperation agreement.
It is understood that in 20 19, Evergrande Health invested 2.8.1600 million management expenses in the automobile field, plus 2,654.38+0.9 billion financial expenses, totaling 5 billion yuan.
On August 3rd, 2020, Evergrande released six models of Hengchi in Shanghai and Guangzhou, covering three SUVs, two cars and one MPV respectively.
At the subsequent interim results conference in 2020, Evergrande announced that it would start trial production in the first half of next year and mass production in the second half, and the production and sales volume in the next 3-5 years would reach 6,543,800+000 vehicles.
On September 15, Evergrande Automobile announced the introduction of many well-known investors such as Tencent, Sequoia Capital, Yunfeng Fund and Didi Chuxing, and raised about HK$ 4 billion. These "heavyweights" exist in the investor lineup of the same company or even a car company, and are evaluated as "extremely rare" by the industry, but it may be much easier to understand if Xu Jiayin's name is engraved.
On September 18, Evergrande Motor announced its intention to list in science and technology innovation board on the Shanghai Stock Exchange, and news just came out. It has received counseling from Haitong Securities and filed with Shenzhen Securities Regulatory Bureau.
As we all know, car-making is actually a traditional industry famous for its technology, talents and scale effect, and capital is only one aspect of it. Compared with the accumulation of traditional big-name car companies for decades or even hundreds of years, cross-border car companies still need time to slowly accumulate precipitation. However, the brutal market competition and the current situation of China's new energy vehicle market development have not left much time for these crossover vehicles. There are also problems such as production qualification, products, production base, sales and after-sales channels. Have all these Evergrande been "bought by buy buy"?
Judging from the production qualification, Evergrande Automobile obtained "double qualification" through holding Guoneng Automobile, which solved this problem.
As for the production base, Evergrande announced last year that the Tianjin base will be put into production in the middle of the year, but there is little news so far. Guangzhou Nansha and Shanghai Songjiang bases are planned to be completed and put into operation in 2020, 202 1, which is the core of Evergrande's current capacity planning. The bases in Qingdao, Zhengzhou and Shenyang are still under planning and construction.
From the perspective of sales channels, Evergrande announced at the interim results meeting in August that it is rapidly preparing to build three centers of exhibition experience, sales and maintenance after-sales service of Hengchi automobile, including 36 exhibition experience centers, 1.600 sales centers of Hengchi and 3,000 self-operated and authorized maintenance after-sales service centers.
Therefore, Evergrande used the most "rude" way to solve many problems that the new car-making forces could not solve, and achieved initial results in a short time, which is not only a sigh of money.
It is worth mentioning that in the past three months, Evergrande faced multiple challenges. On the one hand, in September of 20 16, Evergrande launched the plan of returning to A by borrowing deep houses, and then Evergrande introduced13 billion yuan of war investment in three rounds. According to the gambling agreement at that time, if the reorganization cannot be completed on time, Evergrande must repay the strategic investor's principal10/3 billion yuan and pay dividends13.7 billion yuan before 20210. However, there are only four months left before the deadline, and the road back to A is still endless. Once RMB 65.438+030 billion is converted from equity to liabilities, the asset-liability ratio of Evergrande Real Estate will rise sharply.
On the other hand, the new "three red lines" regulations released at the end of August are gradually coming to the ground. If it touches the "red line", it will be included in the "red file". The scale of interest-bearing liabilities shall not be increased. Therefore, Evergrande kept reducing its debts to save itself. In addition to signing a supplementary agreement with 86.3 billion war investment, it agreed to convert the previous war investment into long-term holding of common stock. In addition, Evergrande Automobile issued 654.38+77 billion placing shares, with a total financing of about HK$ 3.999 billion; These are mainly used to pay off old debts.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.