Wechat business is developing in full swing. When everyone is busy making their own products, someone thought of registering the trademark of "Wechat business", and this person has successfully registered it. The trademark is Shandong Tianxin E-Commerce Co., Ltd. (hereinafter referred to as Shandong Tianxin), and the registered place is Jinan City, Shandong Province.

We-media netizen Fenglei Maizi posted in WeChat Moments, “It stands to reason that the best micro-business companies in China are all in southern cities like Guangdong and Shenzhen, but most micro-business companies are busy with products. However, the importance of trademarks was ignored. As a result, the trademark "Weishang" was actually registered by a company called "Tianxin E-Commerce Company" in Jinan, Shandong Province. Tencent also wanted this trademark, but the appeal was rejected. According to Tencent's wealthy style and habit of using money to get everything done, I wonder if it will directly spend money to buy this trademark.

Mei Haoran, legal representative of Shandong Tianxin, said that the "Weishang" trademark has indeed been used. It was registered by Tianxin E-Commerce Company. The trademark was applied for registration on Christmas Day, December 25, 2014, and the registration was successful on August 28 this year. He said that he was a micro-businessman himself and wanted to correct himself. It happened to be Christmas and I wanted to buy a gift, so I registered the "WeChat" trademark.

Feng Lei Maizi also uploaded two pictures in his circle of friends, one of which was the trademark registration of "WeChat". Certificate, and another one is a screenshot of Tencent Technology (Shenzhen) Co., Ltd.'s application for a WeChat trademark being rejected. So will Tencent spend money to buy the "WeChat" trademark, and will other individuals or companies use "WeChat" to infringe the trademark? The law is still unknown. However, no less than 10 people have contacted him with the intention to purchase the "Weishang" trademark, and some people have already offered more than 10 million yuan for the trademark.

Moutai is well-known at home and abroad. It is a Maotai-flavor liquor.

Maotai-flavor liquor has a prominent sauce aroma, is elegant and delicate, has an elegant and long-lasting fragrance in the empty cup, and is soft and mellow in the mouth, with a long aftertaste!

The trademark "Maotaijiu Tribe" not only has the word "Maotaijiu" which means Maotai-flavor liquor, but the "tribe" also means a large group of this kind of Maotai-flavor liquor. It can be said that it is really It's a good trademark!

Only three months after this trademark was registered, a large and well-known liquor company in Moutai Town, Kweichow, actually wanted to spend tens of millions to purchase the trademark "Maojiu Tribe"

Not only that, it is said that more than 20 wine companies in Kweichow Moutai Town have contacted him with the intention to purchase the "Maotai Liquor Tribe" trademark, and some people have already offered 10 million!!!

A small one Are trademarks really so valuable?

In fact, there are cheap trademarks, but good trademarks are worth the money.

But this is not the case with the "Maojiu Tribe". The high price of trademarks is actually reasonable.

Every entrepreneur needs a product, a company and an iconic trademark, and this demand brings unlimited opportunities to trademarks. . Just like Heytea, a catchy name and an excellent marketing method often make people’s own labels

And this impressive label is an enduring one. Marketing!

Question: Where does the value of a trademark come from?

01

Trademark registration is difficult

Every entrepreneur needs a product, a company and an identifying trademark.

Your registered trademark must have a nice and creative name, or a vivid and unique pattern.

You still have to go through a series of tedious procedures such as trademark inquiry, trademark registration application, trademark review, registration announcement, etc. This process is time-consuming, laborious, and risky. Even if it can be successfully passed and the trademark registration certificate is obtained, it will take more than one and a half years at the earliest.

02

Trademark appreciation space

Trademark is an intangible asset of the enterprise. If the enterprise spends more money to buy a better one at the beginning, Trademark, then the price of this trademark has a lot of room for price increase, and it goes up quickly.

It is possible to make it a Zhibajie intellectual property brand or a well-known trademark! Therefore, as your company develops, the value of the trademark will increase at the same time!

A good trademark itself is free for the company Publicity, like some Zhibajie intellectual property brands, every time you talk about it, you are doing invisible marketing and publicity.

03

A good trademark itself is free publicity for a company. Why should companies advertise in various promotional media and in various media? Purpose: To make people remember their trademark, a good trademark can save you nearly half of your marketing expenses. For more trademark information, welcome to visit Bajie Intellectual Property Trademark Website!