Abstract: The Chinese time-honored brand logo is a title issued by the Ministry of Commerce to qualified enterprises. The Chinese time-honored brand refers to a brand that has followed and inherited the excellent cultural traditions of the Chinese nation in long-term production and operation, and has a distinctive Regional cultural characteristics and historical traces, products, skills or services with unique craftsmanship and operating characteristics, enterprise names that have gained widespread social recognition, good business reputation, and time-honored product brands. What does the logo of a Chinese time-honored brand mean? What are the regulations for the use of Chinese time-honored brand logos? What are the regulations for the use of the Chinese Time-honored Brand logo? What are the regulations for the use of the Chinese Time-honored Brand logo?

The Chinese Time-honored Brand logo means

The Chinese Time-honored Brand logo is a title issued by the Ministry of Commerce to qualified enterprises. ——Chinese time-honored brand logo design. Our country has a long history, and of course it also inherits many ancient cultures, crafts, etc. Today, in our ever-changing world, some people are increasingly buying products from Shinai time-honored brands, but some criminals will still exploit loopholes, endangering the rights and interests of consumers, so Only the Ministry of Commerce of the People's Republic of China will issue "Chinese Time-honored Brands" to enterprises that are qualified to be called "time-honored brands". Now let's take a closer look at what is worth learning from this logo. This logo is composed of a combination of font design and graphic design. The font design part uses a very conventional font form to highlight the majesty and stability of the logo. The circular seal element is used in the design, which forms a type of style with today’s time-honored brand logos.

As for the graphic design, a variety of elements are used to form a graphic with a very traditional atmosphere. The overall graphic presentation feels like a seal is used as a creative element, making the entire graphic look like a seal, which is very full of ancient traditional elements. At the same time, we can also see that this graphic also presents two fonts of "字" and "号". It is still very rare to use such a form of expression, so the editor believes that this graphic design is very novel in creativity. At the same time, very delicate expression techniques are also used in the production techniques, so that the entire logo not only highlights the creativity, but also presents a delicate and refined feeling in terms of visual experience.

What are the regulations for the use of Chinese time-honored brand logos

The first article is to maintain the credibility of "Chinese time-honored brands", strengthen the management of "Chinese time-honored brand" logos, and standardize the "Chinese time-honored brand" logos For the use of "Chinese Time-honored Brands", these regulations are formulated in accordance with the "Code for the Recognition of "Chinese Time-honored Brands" (Trial)".

Article 2 The use of the "Chinese Time-honored Brand" logo shall comply with these regulations.

Article 3 The "Chinese Time-honored Brand" logo applies to "Chinese Time-honored Brand" enterprises or brands recognized by the Ministry of Commerce (hereinafter referred to as "Chinese Time-honored Brand" enterprises). Enterprises or individuals that have not been recognized as "Chinese Time-honored Brands" are not allowed to use the "Chinese Time-honored Brands" logo and words.

Article 4 The Ministry of Commerce shall implement unified supervision and management of the use of the "Chinese Time-honored Brand" logo. Local commercial authorities shall supervise and manage the use of "Chinese time-honored brand" logos within their jurisdiction according to the division of responsibilities.

Article 5 The "Chinese Time-honored Brand" logo belongs to the Ministry of Commerce and consists of standard graphics and "Chinese Time-honored Brand" Chinese and English text. The graphics can be used alone or in combination with text. The logo has 3 standard colors and 4 standard combinations for enterprises to choose from. It is recommended to use the first "Chinese time-honored brand" 2-color logo. The "Chinese Time-honored Brand" logo's standard graphics, standard fonts, standard colors, standard combinations and how to use it in combination with trademarks are detailed in the attachment.

Article 6 "Chinese Time-honored Brand" enterprises may use the unified "Chinese Time-honored Brand" logo in the packaging, decoration, instructions, advertising, Internet and other media of corresponding products or services.

Article 7 The Ministry of Commerce shall uniformly produce “Chinese Time-honored Brand” certificates and plaques with unified numbers. Certificates may not be copied without permission. If you need to copy and use the plaque, you can apply to the Ministry of Commerce through the provincial commerce department, and indicate the purpose, quantity and scope of use. After approval, it will be produced according to the specified style and technology, and will be recorded and supervised by the provincial commercial department.

Article 8 When the "Chinese Time-honored Brand" logo is used, it must be used according to the prescribed style. It can be enlarged or reduced in proportion, but the proportion relationship and hue of the logo must not be changed.

Article 9 When the "Chinese Time-honored Brand" logo is printed, the background color of the attached medium shall not affect the standard hue of the logo, and shall not overlap other colors and patterns.

Article 10 The "Chinese Time-honored Brand" logo can only be used on products or services that are consistent with the title of "Chinese Time-honored Brand", and the scope of use may not be expanded.

Article 11 An enterprise whose qualifications as a "Chinese Time-honored Brand" have been canceled shall stop using the "Chinese Time-honored Brand" logo from the date of cancellation, and shall be responsible for cleaning up the relevant "Chinese Time-honored Brand" logos it uses. The original plaques and certificates will be taken back by the provincial commerce department and destroyed and cancelled.

Article 12 After the corporate name and registered trademark ownership of a "Chinese Time-honored Brand" enterprise changes, the right to use the "Chinese Time-honored Brand" logo will also change, but it must be approved by the provincial commercial director within 10 days. The department reports to the Ministry of Commerce for filing.

Article 13 The Ministry of Commerce is responsible for the interpretation of these regulations.

Article 14 These regulations shall come into effect on the date of promulgation.