From the marketing point of view, in the case of video giants such as Tencent Video, iQiyi, Youku Tudou, Storm, etc., the great reason for the successful rise of Billie Billie is that Billie Billie has segmented the video market.

the market segment is Wendell? The marketing concept put forward by Smith in 195s refers to the process that marketers divide the whole market of a product into several consumer groups according to the differences of consumers' needs and desires, buying behaviors and buying habits through market research.

according to the data of iresearch in may, 216, in the traditional PC video market, iqiyi, youku tudou, tempest, etc. ranked in the top three with 2.7 billion hours, 1.32 billion hours and 76 million hours respectively. This market structure is very stable, and the leading edge of iQiyi is close to the sum of the second and third places.

what does this data show?

There is a law in the field of marketing called the Three Laws, which means that almost all enterprises, with the permission of laws and regulations, have no exclusive rights (such as patents, licenses and trademark rights), that is, without great barriers, the industry will eventually form the Big Three. Once the Big Three was formed, the later attackers had little chance of survival. ?

So the question is, why can bilibili break the Three Laws? Why can you stand out? ?

a very important reason is market segmentation. Bilibili is different from the oligarchs such as Iqiyi, and newly cuts out the secondary crowd from the original video crowd. According to the psychological and behavioral characteristics and age characteristics of this crowd, the core crowd is defined as the group among young people who like trend culture and secondary, so as to build a new community and create different video content.

Based on this breakdown, there are currently more than 15 million active users in bilibili, with more than 1 million videos played every day, more than 1.4 billion barrage and more than 1 million original submissions. ?

after reading the case of bilibili, let's think about it. What is the essence of market segmentation? Market segmentation means that marketers help enterprises reconstruct the battlefield or find a new battlefield and find the force point of the battlefield. Without segmentation, we can't focus on customers, so the products and services you provide are no different from those of your competitors. Such competitive consumers must be insensitive and will definitely enter the Red Sea of competition, and later competitors will never have a chance. ?

finally, I want to say that a good competitor does not lie in his infinite strength, but in choosing the right battlefield. Market segmentation means choosing the means, weapons and tools of the battlefield. ?

after seeing this, have you ever thought about what value market segmentation can create for your enterprise? You are welcome to discuss in the message area.

Answer: Shu Huaping, marketing subverts the way you see things, and pays attention to WeChat WeChat official account marketing flights.