Hello, here are the ways to prevent counterfeiting of corporate trademarks:

1. Apply for registration of corporate trademarks in a timely manner

Companies must have advanced brand awareness and use You should apply for trademark registration before or while using your trademark to protect your brand in advance and prevent preemptive registration. However, few domestic companies can apply in time, and even many well-known companies have not registered. For example, Harbin's "Zhengyanghe" soy sauce did not have a registered trademark, so it was registered. In the end, it cost 500,000 yuan just to redeem the trademark. It can be said that the gain outweighs the loss. In addition, companies should renew their registered trademarks in a timely manner. There are often some professional annotators who seize the company's mistake of not renewing their trademarks in time and apply to register it as their own trademark, causing the company to waste time, effort and even go through many twists and turns to regain its golden name.

2. Trademark registration must be carried out strategically

Applying for trademark registration is "one application for one trademark for one category of goods", and one trademark can be applied for registration in dozens of categories of goods. , for a company that continues to develop, it is not enough to just apply for one category of goods. For example, the "Huiyuan" trademark was only registered on "juices and beverages" when it was first established. After more than ten years of development, Huiyuan produces and sells more than 400 products, which are exported to the United States and Europe. However, when Huiyuan expanded its business scale and applied for a registered trademark, it was discovered that the "Huiyuan" trademark had already been registered by others in other product categories, causing Huiyuan to suffer huge losses. Therefore, a trademark with a certain degree of popularity should be registered separately for similar or non-similar product categories to the trademark, that is, multi-category registration to effectively defend against trademark squatting.

3. Trademark objections must be timely and sufficient

For a preliminary approved trademark, if the enterprise believes that it is a trademark that has been used, it should file a trademark objection within the three-month announcement period. When an enterprise raises an objection, it should provide sufficient evidence to prove that others have registered it by unfair means, and that the trademark involved has been used by it and has had a certain influence.

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