If it is a mature large-scale e-commerce enterprise and the brand has started, then the next main task is how to promote sales. On the other hand, if it is a small and medium-sized e-commerce enterprise that has just started, then the most important work should focus on how to build its own independent brand and effectively combine brand building with efficacy appeal in marketing communication practice.
2. Hot marketing
News hotspots are actually more advertisements than advertisements. Now many platforms have search hotspot rankings or hot search lists, which can be used as a reference. News is the main force of communication. For news hotspot marketing, we should do it if we can, and create conditions to promote it if we can't.
3. Continuously optimize and expand the marketing strategy.
After a period of marketing promotion, you have a preliminary understanding of what is working, what needs improvement and what opportunities there are, so it is time to improve your initial strategy. After getting a positive return on investment, you can try to increase the budget, expand the scale, and even add some new ideas.
4. Get technical support and report generation software.
Before marketing promotion, it is suggested that enterprises pay attention to the following questions, such as whether the technology you are currently using is enough to track your marketing performance? With more and more marketing channels, how to evaluate the effect of these promotion channels? Whether there are real-time marketing analysis reports for decision makers' reference, etc.
In fact, these can be easily realized by some third-party marketing monitoring software, which can monitor the effect of enterprises' own Internet marketing in real time, quantitatively analyze the communication situation, word-of-mouth changes and user interaction before and after marketing, and also monitor the marketing dynamics of competitors in real time, and automatically generate analysis reports, which is convenient for timely adjustment and decision support.