Olay/KLOC-0 was born in China in June, 1994. Adhering to Shiseido Group's corporate culture concept of "high quality, high service and high image", Shiseido introduced advanced technology and scientific management methods from Japan to create first-class, well-known and high-quality "Oprah" beauty products. Olay trademark is registered in China in both Chinese and English, and the right to use the brand belongs to Shiseido Liyuan Cosmetics Co., Ltd., a Sino-Japanese joint venture. 199 1 year, Shiseido and Beijing Liyuan Company jointly established Shiseido Liyuan Cosmetics Co., Ltd., and the domestic cosmetics market was full of flowers, and Aubrey Cosmetics was in full bloom. At the same time, Shiseido Liyuan Cosmetics Co., Ltd., a well-known enterprise, has also won more attention in the praise of consumers. Once upon a time, oprah winfrey has quietly integrated into the life of white-collar women in China. Whenever you step into the cosmetics counter in a dazzling array of shopping malls, your eyes will always be attracted by the luxurious and elegant cosmetics in oprah winfrey. As soon as Olay went on the market, it was recognized by consumers, especially fashion people, for its high quality, high service and high image. The appearance of Sun Li oprah winfrey spokesperson makes people feel excited and sees the hope of the national cosmetics industry. In just four years, the company has fully recovered the first-phase investment and invested the profits in the second-phase construction to achieve self-rolling development. The average annual sales of products has increased by more than 35% at an alarming rate, ranking first among similar products in 80% of large shopping malls in large and medium-sized cities across the country. The company was rated as "Beijing Excellent Foreign-invested Enterprise" for three consecutive years, "Beijing Famous Brand Product" for two consecutive years, and "Excellent Quality Management Enterprise" by Beijing Bureau of Quality and Technical Supervision. At the same time, the company's products have been recognized by the Chinese Olympic Committee and designated as special products for the China Sports Delegation of the Athens Olympic Committee. In 2008, the OprahWinfrey brand was completely updated, and two skin care groups, TimeLock and Baiying, with new skin care concepts were launched, which made the brand leap again. At present, the spokespersons are Bai Bing (make-up), Sun Li (skin care products), Zhou Dongyu [2] (youth spokesperson of Yongquan moisturizing series) and Qin Li (brand ambassador) [4]. Previously, Zhang Jingchu, Angel and others all spoke for him.