Collar usually refers to the sign embroidered on the neckline or waistband about the brand and size of this dress.
the collar label is sewn on the collar, which can be sewn at both ends or folded in half. The material is cotton, nylon, white satin, black satin, ribbon, synthetic tape, etc. The content of the collar label can be written in English, pinyin of Chinese characters, or LOGOmadainchina, etc.
You can customize your own clothing name (trademark) extension materials
Characteristics of clothing trademarks
The characteristics of trademarks are mainly manifested in the specificity, individuality, artistry and representativeness of goods. Once the trademark user determines the trademark used, others cannot use or register the trademark with the same content. Therefore, trademarks cannot be transferred and traded at will. Clothing trademark is the symbol of clothing enterprises, which represents the reputation, technology, quality and market share of production enterprises. Therefore, consumers will remember the trademark of this kind of clothing, and the trademark will become the intangible assets of production enterprises.
The functions of clothing trademarks
mainly include distinguishing and identifying, quality supervision, guiding consumption and advertising. Distinguish the production units of clothing by trademarks and inspect the quality of clothing. The recognition function is to understand the composition, model and usage of raw materials of clothing. The role of quality supervision can be divided into legal supervision and enterprise's own supervision. According to China's Trademark Law, "the user of a trademark shall be responsible for the quality of the trademark he uses."
if consumers buy clothes of inferior quality, they can complain to the consumers' association according to the contents marked by the trademark, which is the supervision function of the law. The reputation of clothing trademarks is closely related to the quality of clothing. The emergence of brand-name trademarks is the result of clothing manufacturing enterprises adhering to their own quality supervision for many years.
trademarks also have the function of guiding consumption and advertising. Generally speaking, consumers are willing to buy clothes with good quality and high brand awareness. Clothing trademarks that enjoy credibility in the market can expand the influence of trademarks, promote consumers to buy, and thus play a role in guiding consumption. Advertising is an effective method for enterprises to publicize product quality, and advertising is organically linked with clothing trademarks. Through various media publicity, let consumers know the trademark, in order to achieve the purpose of expanding the sales of clothing in this enterprise.