After Dong Mingzhu became the chairman of Gree, the first thing she did was to replace the spokesperson Jackie Chan. Someone asked her why she did this, and her answer was thought-provoking! Dong Mingzhu believes that Jackie Chan’s endorsement fee is no less than 10 million yuan a year. Over the years, he has spent more than 100 million yuan on endorsement fees. Although this amount is not much for Gree, it is still a lot. Let me endorse without spending a penny. So I will continue to speak for you. Dong Mingzhu takes office as chairman of Gree

Being able to take the position of chairman of Gree, Dong Mingzhu also knows the great role behind celebrity endorsements. In the early days, when everyone started to buy something, they always asked "Who is the endorser?" This will increase everyone's trust in brand products, and the subsequent overturning of celebrity endorsements has led many businesses to start looking for Olympic athletes to endorse them. For example, Blue Moon endorsed by Guo Jingjing, Xiaomi endorsed by Su Bingtian, and even a small hairpin worn by Yang Qian during the game can trigger a wave of rush buying on e-commerce platforms.

As for celebrity endorsements, Dong Mingzhu said: "Jackie Chan's endorsement fees cost tens of millions a year. I might as well put myself as a spokesperson. Although the tens of millions saved are worth Gree's. It’s not much, if you can save it, it’s better to use it for other research and development.” First of all, replace the spokesperson Jackie Chan

In Dong Mingzhu’s view, celebrity endorsement can play a role in expanding brand reputation, but once The annual expenditure of tens of millions is also a lot of expenditure. After Dong Mingzhu himself endorses it, he can save 100 million in expenditure in a few years. Moreover, being the endorser by himself is also a kind of responsibility for the product, saving the cost on the product and paying attention to the details. , everyone can see it. Dong Mingzhu uses herself to replace celebrities as spokespersons. Although the popularity is not as high as that of celebrities, this approach is not a change in concept, but a change in Chinese enterprises. The so-called flashy and unrealistic, distinguish what is useful and what is useless. . Save tens of millions a year

Although this woman's life before the age of 36 was ordinary, after the age of 36, she used her tenacity and persistence to blaze a path that others cannot copy. Regardless of marketing or management, Dong Mingzhu is a genius. But not everyone has the courage to re-choose and reorient their life at the age of 36 and persist until now.

As for the spokesperson, some people recognize Dong Mingzhu’s approach. It saves a lot of money and uses it to improve products and benefit consumers. This is great wisdom, and it can also avoid losses caused by celebrities going astray. These days There are too many celebrities who have taken a different approach in their youth; some people think that Dong Mingzhu’s approach has shortcomings. It is a good thing to guarantee it with his own reputation, but compared to consumers, young people are more attractive, and they tie themselves to enterprises. Will this also affect the development of the enterprise?