Yi Ming industrial park
The company has more than 3,500 employees, including nearly 400 engineers and technicians with college education and nearly 500 marketing and management personnel. The labor force is developing towards knowledge, specialization and professionalism. At present, the company has four branches, including Shanghai Yi Ming Chain Management Co., Ltd., Wenzhou Yi Ming Logistics Co., Ltd., Wenzhou Xingnong Investment Guarantee Co., Ltd. and Taishun Yi Ming Ecological Agriculture Co., Ltd., and has four functional departments, such as human resource development center, financial management center, technology center, sales center and production center. Strive to build a result-oriented, customer-centered professional strongman system and a modern enterprise management system combined with family culture. Advocating PK culture, educating people with PK, selecting people with PK, and various cultural and sports activities; "Love and Mutual Aid Association" is full of emotion! At present, the company has two national invention patents and seven design patents, and its series of products have been rated as excellent agricultural products in the province, and recommended by the Provincial Consumer Council, and the largest ecological dairy farming and sightseeing base in southern Zhejiang and northern Fujian has been built. In 2005, it invested nearly 1 100 million yuan to build a modern Yi Ming industrial park integrating production, life, study and entertainment in Pingyang, Wenzhou, with a daily processing capacity of 200 tons of fresh milk. Cooperate with the world's largest packaging manufacturer to introduce shell-friendly packaging designed and produced by Ecolean in Sweden, so that the products meet the requirements of freshness, health, nutrition, environmental protection and low carbon. At the same time, it has many domestic most advanced production lines for bakery products such as bread and toast. Over the years, the company has always insisted on taking fresh and nutritious pasteurized milk as the leading direction of the company's development, ranking first in Zhejiang dairy industry in terms of milk source construction, market network, scientific and technological level and production scale.
In May, 2002, "Yimingzhen Fresh Milk Bar" chain industry took the lead in opening in China. In May, 2004, the first "Yimingzhen Fresh Milk Bar" in Nanjing officially opened, which opened the prelude to enter the national market! In 2009, the number of stores in Wenzhou, Taizhou, Lishui and Nanjing has reached more than 350. In 20 10, the company will continue to expand its stores in Shanghai, Nanjing, Hangzhou, Wenzhou, Taizhou and Lishui, and the number of Yimingzhen fresh milk bars will exceed 1000.
Brand concept
In recent years, around the brand concept of "fresh and healthy food, sincere and eternal service", the company adheres to the business philosophy of "quality first, scientific management, reputation first, striving for famous brands", actively improves the quality of products and services, takes advocating scientific and healthy eating habits as its own responsibility, and leads the revolution of consumption patterns in the same industry in China, such as "School Milk Plan, Delivery of Milk to Home, Real Fresh Milk Bar".
Store distribution area
Distribution provinces of milk bars: Zhejiang, Jiangsu and Fujian.
Specific distribution of milk bars: Wenzhou, Ningbo, Lishui, Taizhou, Jinhua, Hangzhou, Shaoxing and Jiaxing in Zhejiang; Nanjing, Jiangsu, Suzhou; Fujian Fuding.