1. Trademark is a passport in the market
Trademark is the essence of corporate brand culture, and the establishment of corporate brand image is the core for enterprises to strive for. Only the goods that apply for registered trademarks in the relevant countries or regions can enter the large-scale stores and supermarkets in that country and region. For the administrative department, it is necessary to supervise the quality of goods and services through the management of trademarks and create necessary conditions for handling quality inspection, health inspection and bar code.
second: the trademark is the flag in the commercial war.
The battle flag symbolizes the indomitable spirit and the spiritual power to charge. The battle flag represents the soul of an army. After capturing a position, you can plant your own flag, which means that it has been occupied. That is glory.
3: Trademark is the highlight of assets
As an intangible asset, a trademark can also be converted to realize its value through transfer, licensing to others or pledge.
IV: Trademark is the identification code in consumers' eyes
Commodities accept social inspection and supervision in the market and participate in competition. This market competition is the competition of various performance indicators such as product variety, quality and price, and this information is transmitted to consumers through the bridge of trademark.
V: Trademark is the carrier of corporate reputation
Trademark is not only a symbol to distinguish the source of goods and services, but also a symbol of corporate reputation and competitiveness. The specific expression of corporate reputation is the satisfaction that the goods marked by trademarks bring to consumers.
VI: Trademarks are employees' medals
A good trademark brand can bring employees a sense of honor, accomplishment, responsibility, belonging, mission and growth. Consumers' feelings determine the degree to which the brands of goods and services are recognized and accepted by the society, and employees' feelings determine the cohesion and sense of honor brought by the trademark brands created by enterprises to their employees. In other words, brand is a kind of relationship in the final analysis, and branding relationship is a special type of loyalty and trust relationship.
VII: Trademark is a transit point for enterprise financing.
The pledge loan business of trademark exclusive right takes enterprise trademark ownership as pledge, and confirms the enterprise trademark value through third-party evaluation. The bank adopts flexible mortgage and pledge mode to provide loans with a certain proportion of enterprise trademark value for enterprises with financing needs.
Eight: Trademarks are shields in brand disputes
Trademarks are like shields in war. Whoever has the exclusive right to use a trademark is the owner of this "shield". Registering a trademark and enjoying the exclusive right can not only protect his trademark rights from infringement, but also rebound and hurt the invading "enemy" when necessary.