Alibaba is a strong trademark.

those trademarks that are highly marked and the words or graphics of the trademarks themselves have no practical meaning are collectively called strong trademarks. Alibaba meets the requirements and can be called a strong trademark.

in the sense of relative distinctiveness, fictitious word trademarks, arbitrary word trademarks and implied word trademarks can be immediately regarded by consumers as the symbol of the source of goods and services because of their inherent distinctiveness, and can be called strong trademarks. In the sense of absolute significance, only a trademark with originality and popularity at the same time is a truly strong trademark.

Alibaba's trademark meets the above requirements, so Alibaba is a strong trademark.

introduction of strong trademarks and weak trademarks

every trademark has two strengths, one is legal strength and the other is market strength. When a trademark enters the market, the relationship between them is inversely proportional. The stronger the legal strength, the weaker the market strength, and vice versa.

a strong trademark is as mentioned above, while a weak trademark is simply a trademark with weak memory and strong narrative. The trademark itself also represents something that actually exists and has significance. Such as apples and hammers are all weak trademarks.

weak trademarks in the legal sense, narrative trademarks, color, sound, smell and other trademarks, because they mainly represent the characteristics of the product itself, are generally not associated with the specific source of goods or services in the eyes of consumers, and belong to weak marks.

Of course, after long-term use of weak trademarks, consumers may also overcome the usual ideas and establish a special impression, so as to associate the mark with a specific source. However, this process is usually not only quite uncertain, but even if the success is relatively significant at most, unless it is particularly well-known, it is basically impossible to enjoy protection beyond the scope of this commodity or service.