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How do production advertising companies make profits?

There are two kinds of situations, pure production and production.

1. Pure production is to have its own machine, which is relatively simple. For example, printing machines only do printing, and engraving machines only do engraving. The profit is the processing fee for peers. Anyway, it is transparent to peer materials and has a unified price for peers!

for direct customers, you can add some profits to the processing fee, which is also to protect the profits of your peers. This is the guild regulations!

2. For the production category, this category is to accept everything, with fixed cooperation with some pure production categories, and the prices are all peer prices, or long-term cooperation preferential prices that are more favorable than peer prices, and then face direct customers, that is, some installation fees and price differences are superimposed on this price.

Then many people will question why there is a market for the production category, because the pure production category is relatively unwilling to face the direct customers, who have to design and revise the manuscript, and have no time at all, and the general pure production category does not deliver goods, so there is room for the production category to survive. To put it bluntly, the production category is more about service! Of course, like some big shopping malls and corporate real estate, they will still go directly to pure production to cooperate, so the production class is more to serve some small and medium-sized enterprises.